Holiday Gift Guide Roundup: Team WAWO Favorites Edition

If you ask any member of Team WAWO to choose her favorite items from the 2022 We Are Women Owned Holiday Gift Guide, you can almost be certain that her first response will be something like, “What? It’s impossible to choose – I love EVERYTHING!

And it’s true! One of the best parts of working on a project like the WAWO Holiday Gift Guide is getting to know the wonderful people behind these mission-driven brands and the gorgeous products they bring to life. The only problem? Well, once you get a peek at how amazing everything is, you kind of want it all!

So, even though it was REALLY difficult, we managed to narrow it down for you. 😆

The prompt: If you could choose only 1 – 2 items from the WAWO Holiday Gift Guide for Santa to shimmy down the chimney with this Christmas, what would you include on your wish list? 

The responses:


WAWO’s Founder, Chief Motivator, Big Idea Generator, and Champion for Women-Owned Small Businesses Everywhere

Lisa’s Pick:

The Instant Gardener, $120

Paloverde Botanicals

Lisa says: “As you all may know, I’m a plant lover! One area I’ve been nervous to embark on is cacti, because I haven’t had much luck with them throughout the years. This kit seems like it’d be super helpful in leveling up my green thumb!”

Find more gift ideas from Paloverde Botanicals in the WAWO Holiday Gift Guide


WAWO’s Director of Brand Partnerships

Erin’s Picks:

Apple Cedar Soy Candle, from $14

Don’t Sass Me Soy

Erin says: “I’ve been a fan of Don’t Sass Me Soy for years! The candle names are so cute & cheeky, and the candles smell delicious. My favorite of all time is Apple Cedar, but I truly love them all. I have way too many of these on my Christmas list. Hoping Santa brings me one (or maybe more haha).”

The Liz, $198

Sister Sister Jewelry

Erin Says: “I’ve been dreaming of my very own Sister Sister Jewelry ring. After hearing the founder, Lisa, talk about the story behind her brand, I was even more hooked. I’ve been wanting to get myself a special piece of jewelry – mostly to commemorate my journey into Motherhood – and I can’t think of a better brand for it to come from than Sister Sister Jewelry. I love them all, but I think my favorite is The Liz.”

Find more gift ideas from Don’t Sass Me Soy and Sister Sister Jewelry in the WAWO Holiday Gift Guide


WAWO’s Social Media Manager

Pam’s Pick:

Well-Deserved TLC, $161

East Third Collective

One of the best things about East Third Collective? Instead of selling ready-made gift boxes, they sell all items individually so you can mix, match, and curate the perfect present. Plus, they source their products from small women- and BIPOC-owned businesses, B Corp certified companies, 1% for the Planet + People members, and sustainable brands.

The version of Well-Deserved TLC that’s featured in the WAWO Holiday Gift Guide includes a hand-loomed robe made with Turkish cotton, lavender body butter, refreshing eye gels, and a body brush.

Find more gift ideas from East Third Collective in the WAWO Holiday Gift Guide


WAWO’s Assistant Extraordinaire 

Maria’s Picks:

The Nomad Backpack, $395

Bee & Kin

María says: “The Bee & Kin Nomad Backpack caught my eye from the beginning. I love the combination of style and tech, and it’s BEAUTIFUL! I would definitely ask Santa for this!”

On-The-Go Charging Kit, $60


1% battery? Don’t know her! Multitasky’s On-The-Go Charging kit includes everything you’ll need to charge your phone and iPad – even on those non-stop days (which, for María, is pretty much every day). The kit includes a Traveler Power Bank/Hand Warmer, Retractable 3-Port USB Keychain, and Travel Cord Organizer Pouch.

Find more gift ideas from Bee & Kin and Multitasky in the WAWO Holiday Gift Guide


WAWO’s Copywriter

Carly’s Pick:

California Christmas Candle, from $38

The New Savant

Carly says: “This candle sold out before I could get my paws on it last year, and I was SO excited to see it in the WAWO Gift Guide for 2022! The salt air, citrus, and sweet notes combo is so different from the other holiday scents in my collection, and it smells SO GOOD.

The Flex|Bag, $99


Carly says: “I’m not much of a minimalist or traveler these days, but this would be perfect for my little walks around the neighborhood. The teal Santa Marta shade is just melt-worthy, and if it gives me half of the energy and glow that Youmie (Flex-N-Fly’s founder) has in the photo? I’m in! 😂”

Find more gift ideas from The New Savant and Flex-N-Fly in the WAWO Holiday Gift Guide

Ready to join the #ShopWomenOwnedChallenge and WIN?

Now, there are two ways to win ahhh-mazing prizes – including some of the items featured in the WAWO Holiday Gift Guide – just by supporting women-owned businesses this holiday season.

Here’s how to enter the #ShopWomenOwnedChallenge:

Option 1: Share Your Purchases. Save this Instagram story template. Tag 3 – 5 women-owned businesses you’ve supported this holiday season. Share. Be sure to tag @WeAreWomenOwned so we can log your entry!

Option 2: Create Your Own Wish List. Save this Instagram story template. Assemble your wish list by including 3 items you’d love to receive from the WAWO Holiday Gift Guide. Share. Don’t forget to tag the brands, and be sure to tag @WeAreWomenOwned so we can log your entry!

Remember: when you shop small, we all win!

Want even more great gift ideas?

Start exploring the We Are Women Owned Holiday Gift Guide and the We Are Women Owned Small Business Directory! You’ll find – and get inspired by – more than 125 different gifts for everyone on your list. The best part? They’re all from women makers, do-ers, and curators!

Carly Eckerle-Turner
Carly Eckerle-Turner is a copywriter and strategist who specializes in writing research-backed, personality-packed copy for conscientious brands that refuse to settle for the status quo. When she’s not working on websites, sales pages, or emails that help good humans make more money and change more lives, you can usually find her cracking open a spooky mystery, snuggling in for a good Netflix binge, and befriending every animal she meets.
Say hello to Carly:

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