Women’s History Month: 170+ women-owned brands to support

Women entrepreneurs are leaning on and learning from each other as they grow their businesses. In September 2021, just as We Are Women Owned — an organization that uses in-person pop-up shop events, workshops and a business directory to provide community and exposure to business owners — was launching its 2021 Holiday Gift Guide, founder Lisa Nicole Rosado’s mother suddenly passed away. She told us the term “Sisterhood” — which is how Rosado refers to WAWO’s membership community — “took on a completely different meaning” when they came together to make the project a reality as she took time to grieve.

“These women really showed up for me,” Rosado told us.