Pajamas for the Whole Family: 5 Women-Owned Brands to Help Make Your Holiday Season Next-Level Cozy

Do you have a favorite holiday tradition?

Carly here (hi!). For me, it was our Christmas Eve routine: My sister and I would each be allowed to open one present from under the tree. The only stipulation? Our mom got to choose which present. Spoiler alert: it was always pajamas.

After the thrill of opening up our new jammies, we’d put them on and fall asleep to A Muppet Christmas Carol while giddily awaiting Santa’s arrival.

It was simple, but it felt magical. In fact, it’s a tradition I’ve continued to practice my entire adult life so far… even when the only participants were just me and my dogs.

So! I might be biased, but if you’re looking to incorporate a new tradition this year – no matter what your family looks like – outfitting everyone in new pajamas can be both fun and practical.

Not sure where to start when it comes to outfitting everyone in pajamas made by women-owned brands? Between the We Are Women Owned Holiday Gift Guide and the We Are Women Owned Small Business Directory, we miiiight just have a few ideas for you:

Matching Pajamas for Parents and Kids

The Picnic Day

This playful, sustainable brand is the result of New York-based mom and patternmaker Mai Akdeniz’s inspiration to dress families in colorful and effortless clothing – all while keeping Mother Earth in mind.

Find The Picnic Day on page 108 of the 2022 WAWO Holiday Gift Guide

Don’t forget your WAWO-exclusive promo:

Enjoy 15% off your order with code WAWO15 through December 31st, 2022

Sleepwear for Kids and Toddlers

Polished Prints

Say hello to Polished Prints, a lifestyle goods line for women and kids everywhere. Founder (and mom of three) Leah Longueville’s mission is simple: to create purposeful garments that help people feel seen, reflect their values, and inspire them to feel their best. 

Bonus: all of their super soft “wears” are ethically made in a zero-waste factory.

Baby and Kids Pajama Sets, $45

Find Polished Prints on page 105 of the 2022 WAWO Holiday Gift Guide

Don’t forget your WAWO-exclusive promo:

Enjoy 15% off with code WAWO15 until December 31, 2022

The MoMeMans

Originally born from Monica Escobar Allen’s aimless meeting doodles, The MoMeMans® are a kooky cast of characters with exaggerated idiosyncrasies. They’re on a mission to bring joy to parenting by finding the funny, sunny side with stories, baby goods, and gifts for creative grown-ups.

Organic Cotton New Baby Gift Sets, $65

Essential for the eco-conscious baby registry! Includes one 3-6 month size onesie and one coming-home blanket that start out soft and get even softer after each wear + wash.

Find The MoMeMans on page 106 of the 2022 WAWO Holiday Gift Guide

Don’t forget your WAWO-exclusive promo:

Enjoy 15% off your order with code WAWO15 through December 31st, 2022

Loungewear for the Grown-ups

Ivy Marie

Creating luxurious, sustainable loungewear that’s good for you and good for the planet: that’s what Ivy Marie is passionate about.

It’s no surprise, then, that each eco-friendly, high-quality waffle robe is responsibly made by a woman-owned, GOTS-certified manufacturer using only organic, renewable, or recycled materials and azo-free, low-impact dyes.

Jumpsuit Waffle Robe, $189

Equally perfect for those casual work-from-home mornings and snuggling in for your annual (or, um, weekly) cheesy Hallmark movie marathon.

Find Ivy Marie in the WAWO Small Business Directory


Founded by textile designer and fashion entrepreneur Amy Voloshin, Printfresh’s whimsical and unique pajamas are designed in Philadelphia, PA and crafted by expert artisans in India using 100% GOTS organic cotton.

The result? Crisp, cozy lounge and sleepwear for all genders.

Want even more great gift ideas from women-owned small businesses? 

Be sure to check out the We Are Women Owned Holiday Gift Guide as well as the We Are Women Owned Small Business Directory!

Oh, and how does winning awesome prizes just by shopping women-owned this holiday season sound? Don’t forget to join in on the #ShopWomenOwnedChallenge!

Carly Eckerle-Turner
Carly Eckerle-Turner is a copywriter and strategist who specializes in writing research-backed, personality-packed copy for conscientious brands that refuse to settle for the status quo. When she’s not working on websites, sales pages, or emails that help good humans make more money and change more lives, you can usually find her cracking open a spooky mystery, snuggling in for a good Netflix binge, and befriending every animal she meets.
Say hello to Carly:

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