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Get ready to turn up the dial on your brand’s visibility

…and get the peer and professional support you need to exceed your business goals because…

The WAWO Sisterhood and WAWO Small Business Directory have combined to create

The We Are Women Owned Network

Applications are open now!

Join the WAWO Network & sponsor a membership

From January – March 2023, when you apply to join the WAWO Network and are accepted, you are also sponsoring a complimentary WAWO Network membership for a WOC-owned business.

Truth:

There’s SO much that goes into starting, growing, and successfully running a purpose-driven brand.

Between…

  • Dreaming up and correctly pricing packages for your services
  • Designing beautiful, functional, and sustainable product lines
  • Sourcing affordable, non-toxic materials
  • Finding time to schedule essential meetings and client calls
  • The hours, days, and weeks it takes to actually create, prepare, and deliver your services or products
  • Getting the support and insight you need from those who’ve been there and done that.

…it seems like your work never ends!

And on top of all of that?

There’s still the struggle of finding new ways to get in front of new audiences and making sure they buy.

No doubt about it: this journey can be tough! Especially since…

→ The days of spending a few dollars on Facebook ads and getting a few thousand new sets of eyes on your brand are long gone.

→ Your best friend from college – who works a corporate 9 – 5 and has a support team – definitely doesn’t understand what an “email funnel” is (or why trying to set one up is making you want to start biting your nails).

→ Women founders like you received just 2% of venture capital funding in 2021.

→ 42% of all American small businesses are women-owned and operated, yet a huge majority (88%!) of those businesses generate less than $100,000 a year in revenue.

As a woman, you’re probably doing way more than your fair share of emotional labor and general life management at home and at work.

The bottom line: breaking free from “business as usual” to do things a better way is so worth it – buuuut it would be nice if you didn’t have to hustle so hard for every single Instagram follower or website visitor. And hey, you wouldn’t mind if this whole “running a business” thing were a little less lonely!

Well, in that case! 😉 
What if there was a place where you could…

→ Take the guesswork out of getting in front of new and growing audiences who are eager to champion women-owned brands like yours

→ Increase your overall visibility and brand awareness with people who want to buy from you AND tell all of their friends about you

→ Reach an audience of 53,000 on Instagram and 4,000 via email

→ Connect with hundreds of potential business besties, creative allies, collaborative partners, and masterful mentors

→ Feel seen, heard, and supported among fellow women entrepreneurs who get it and get you

→ Access an archive of expert-led trainings and workshops to level-up your CEO skills (goodbye, spending your Saturday night struggling to write a new About page!)

If you’re thinking, “Yes, that’s just what I need! Tell me more!” then we have good news for you: you’re in exactly the right place, and you’re going to want to keep reading! 🤩

Interested in applying? Yay! Here’s what we look for:

  • At least one of your brand owners or founders must be a woman
  • Your brand is purpose-driven, socially conscious, and environmentally mindful
  • Your business is be product-based, service-based, or a non-profit
  • Your have a strong brand with gorgeous visuals and a compelling brand story
  • You’re in this for the long haul – after all, you started this business to change the world!

Is your business product-based?

If your business is product-based, your products are available to purchase through an e-commerce platform (your website, Etsy, Society 6, etc).

If your business is product-based, you offer intentionally-designed, high-quality products

And just a few more things…

Joining the WAWO Network comes with a minimum commitment of one year

To ensure the WAWO Network is a rewarding experience for all of our members, we take great care
to make sure there isn’t too much overlap in any single category.

While we wish we could accept every application we receive, we simply don’t have the space! Please know that we take every application into careful consideration, and we sincerely appreciate you taking the time to apply.

You’ll also receive:

  • WAWO Directory Member Badge for your website
  • Promotional assets for social media
  • A shared carousel welcome post on WAWO’s Instagram when you join the directory
  • The opportunity to sign up for additional promotional boosts at an exclusive Directory Member rate
  • Potential for increased traffic during WAWO’s seasonal pop-up events and ad campaigns
  • As an added bonus, WAWO Network Members will receive complimentary access to the WAWO Sisterhood (currently, joining the WAWO Network is the only way to get access to the Sisterhood).

Inside the We Are Women Owned Sisterhood, you get:

Weekly Virtual
Co-Working Sessions

Let’s get stuff done – together! Join your Sisters each Monday and Friday from 11:00 AM - 12:30 PM Eastern to check those tasks you’ve been dreading off your to-do list!

Resource Library

Feeling stuck on how to get press for your launch? No idea what to write for your website? Dive into our archive of more than 40 expert-led workshops and Q&As on topics like online marketing, money, social media, mindset, and more!

Networking

Connect with, solve problems alongside, and learn from fellow members of the Sisterhood via daily community posts as well as a monthly virtual networking event!

Member Directory

Ready to find your next business bestie, new favorite collaborator, or super-cute boutique in your hometown? Search our private membership directory!

Monthly Content Calendar

Say goodbye to the days of, “I don’t know what to post!” with our free monthly content calendar! (Psst: It’ll also help you keep track of important dates, national holidays, and special events.)

24/7 Access

Connect with the Sisterhood whenever and wherever it works best for you. Whether you’re on your desktop at home or on the go with just your phone, our very own app (yes, there’s an app!) makes staying in touch simple!

Apply Now

Space is limited.

Get to know WAWO

Hi! I’m Lisa Nicole Rosado, founder of We Are Women Owned (or WAWO, for short!).

We’re all about using our connections, platforms, and resources to help women-owned businesses gain visibility… while also making it easy for values-driven customers to discover and buy from them!

In the early days of my business, I found myself wishing for a comfortable space to ask questions and lean on those who truly understood what I was going through. That’s why I created the WAWO Sisterhood.

Before 2020, WAWO was known for our in-person pop-up events. They offered amazing opportunities for founders to showcase their products and tell their stories and for consumers to discover new brands and personally connect with founders. What’s not to love, right!?

Then, in March 2020, we suddenly found ourselves – along with the rest of the world – unable to host in-person events.

The WAWO Small Business Directory filled that void, helping brands connect with new audiences while providing a destination for consumers to discover, shop, and support women-owned small businesses.

For more than a year, the WAWO Sisterhood and WAWO Directory hummed along harmoniously, each offering an essential piece of the puzzle for women-owned businesses.

Then, midway through 2022, I started to wonder, “what if I could combine them?”

Mixing the community, education, and support of the WAWO Sisterhood with
the careful curation, visibility opportunities, and promotion of the WAWO Directory gives you…

The WAWO Network! One dreamy network that offers women entrepreneurs the tools they need to succeed at every stage of the business journey.

Ready to apply?

There’s nothing we’d love more than to welcome you into this growing community of incredible women!
Here’s how the easy, 4-step application process works:

1

Complete your application.

2

If you're accepted, reply "YES" to let us know.

3

Log in to your account and add your details.

4

Get excited!

Apply Now

To ensure the WAWO Network is a rewarding experience for all of our members, we take great care to make sure there isn’t too much overlap in any single category.

 

While we wish we could accept every application we receive, we simply don’t have the space! Please know that we take every application into careful consideration, and we sincerely appreciate you taking the time to apply.

WAWO Shoppers + Community Demographics

Through the power of our platforms, online presence, connections, and resources, we’re here to support you in generating more brand awareness, visibility, and growth. 🎉

Here’s an overview of the people who make up this amazing community:

WAWO Audience Ages

WAWO Audience Locations

WAWO Audience by the Numbers

By the 1,000s

30,000

Average monthly page views during the holidays & pop-up events

51,000

Instagram Folllowers

10,000

Average monthly regular page views during

4,000

Email Subscribers

WAWO Network Members

Wondering who all you might meet in the WAWO Network? Allow us to introduce you!

The WAWO Network is thrilled to be home to more than 100 amazing women who can’t wait to welcome you, stand (virtually) by your side when times are tough, and help you celebrate your every success

As a Latina-founded organization, WAWO has always and will always champion brands established by all women – especially those who belong to minority and historically-marginalized groups.

 

Brands in the Directory are:

14%

AAPI-Owned

3%

Biracial-Owned

16%

Black-Owned

1%

Indigenous-Owned

25%

Latina-Owned

6%

LGBTQ+ Owned

1%

South Asian-Owned

Self-identified per the brand founder

And inside the WAWO Sisterhood, you’ll be in the company of 100+ makers, do-ers, and curators, like:

  • Accountants
  • Artists
  • Authors
  • Bookkeepers
  • Business and Personal Development Coaches
  • Brand Experts
  • Marketers
  • Copywriters
  • Designers
  • Educators
  • Educators
  • Jewelers
  • Pet Parents
  • Travel Planners

Guess what – you get to enjoy even more perks as a member of the WAWO Network!

As part of the WAWO Network, getting in front of a kind, enthusiastic readership that’s eager to buy from businesses like yours and finding the supportive community you need to thrive is just the beginning!

You’ll also get the following perks:

→ Looking for an extra visibility boost? As a member of the WAWO Network, you’ll be the first to hear about – and save on – special promotions in our newsletter, social platforms, and blog.

→ Be part of something bigger. As a vital part of the community, you’ll have the chance to lend your voice, experiences, and input when it comes to shaping the future of the WAWO Network.

→ Join forces with WAWO. Last but not least: you’ll get to partner with WAWO and our team! As a woman-owned small business on a mission to help more people discover, shop, and support fellow women-owned businesses, we’re here to delight you, celebrate you, and support your success every step of the way.

Frequently Asked Questions

  • Do I need to own a certain kind of business or be at a certain level to join?

    If you’re a woman-identifying entrepreneur or creative, you’re welcome here! We’re talking product-based businesses, service-based businesses, e-commerce businesses, content creators, freelancers, shop owners, solopreneurs, makers, do-ers, copywriters, marketers, full-time, part-time, beginners, seasoned experts, and so on!

    We’re not too worried about whether you’re just starting out or you’ve been at this for a decade. Here’s what we do require, though:

    At least one of your brand owners or founders must be a woman

    Your brand is purpose-driven, socially conscious, and environmentally mindful

    Your business may be product-based, service-based, or non-profit

    If your business is product-based, your products are available to purchase through an e-commerce platform (your website, Etsy, Society 6, etc).

    If your business is product-based, you offer intentionally-designed, high-quality products

    You have gorgeous visuals and a compelling brand story

    You’re in this for the long haul

    You understand that joining the WAWO Network comes with a minimum commitment of one year

    Basically, if you’re a kind, caring person with a purpose-driven business, we want you to sit with us. 😎

    To ensure the WAWO Network is a rewarding experience for all of our members, we take great care to make sure there isn’t too much overlap in any single category.

    While we wish we could accept every application we receive, we simply don’t have the space! Please know that we take every application into careful consideration, and we sincerely appreciate you taking the time to apply.

  • Is the WAWO Network open to small business owners outside of the US?

    Yes! While more than 85% of our community is based in the United States, the membership is absolutely open to businesses outside of the US. If you feel like the WAWO Network is a good fit for your goals, we’d love to have you apply.

  • How long is the membership commitment?

    Joining the WAWO Network requires a minimum commitment of one year.

  • Do you offer a guarantee?

    While we wish we could guarantee you lots of sales as a result of joining the WAWO Network, that’s just not something we can ethically or realistically promise. What we can promise, though, is that Team WAWO will do everything in our power to help you increase your visibility while inspiring and encouraging our community – and the general public – to shop and support women-owned brands (including yours!).

  • Do you have any upgrades to the Directory planned for the near future?

    Yes, we already have several exciting tech updates in the works! Here’s a sneak peek at the upgrades we have planned for the WAWO Small Business Directory for the rest of 2022-2023:

    • Version 1.5: In March 2022, we rolled out the Member Portal! Now, each WAWO Network member has her own login credentials and can edit all aspects of her brand listing at any time.
    • Version 2.0: Shoppers will also have the opportunity to create their own accounts so they can add your brand to their favorites list, share it with friends, and get notified any time you make an update!
    • Version 2.5: Includes everything from Version 2.0 while adding several great features to enhance both your vendor experience and our community’s browsing experience. Think business analytics, managing your directory subscription payment options, consumer reviews, and even a consumer follow capability!
  • Is the WAWO Sisterhood a Facebook Group?

    The WAWO Sisterhood is NOT a Facebook group – yay! No fussy algorithms to deal with. No getting distracted by photos of your friend’s adorable puppy/baby/house and forgetting why you got online in the first place. No accidentally seeing your uncle’s latest conspiracy post and disturbing your inner peace for the next three days.

    You can choose to sort by chronological order, most popular, or posts you’ve recently interacted with. That means you can be sure your posts will be seen, AND you have control over the posts you want to see!

    You’ll also be able to create your own profile, search through our Sisterhood member directory, and communicate with members & hosts through private or group chats.

    Annnnd another cool feature: you can access the community from a browser on your computer or an app on your phone!

  • I have a question that isn’t answered here.

    Please send us an email and our team will make sure you have the info you need to decide whether the WAWO Network is a good fit for you!

So, does the WAWO Network sound exactly like what you’ve been looking for?

If any small part of you is whispering, “Yessss!”, then please know that we would absolutely love to receive your application.

While we can’t accept every single applicant, we can promise to take each and every application into careful consideration – because helping to amplify the voices and support the growth of brands like yours is our favorite thing!

Ready to get in front of a new and growing audience and finally find the support you’ve been craving?

It’s all waiting for you inside of the WAWO Network.

Apply Now