Get ready to find your people, learn from the pros, and seriously accelerate your brand’s visibility
with
Pssst: We’ve got a limited-time bonus
In honor of WAWO’s 5th birthday! For every new member who joins before March 31, we’re gifting one WAWO Network scholarship to an under-resourced, WOC-owned small business – free!
Between…
…it seems like your work never ends!
And on top of all of that?
No doubt about it: this journey can be tough! Especially since…
→ The days of spending a few dollars on Facebook ads and getting a few thousand new sets of eyes on your brand are long gone.
→ Your best friend from college – who works a corporate 9 – 5 and has a support team – definitely doesn’t understand what an “email funnel” is (or why trying to set one up is making you want to start biting your nails).
→ Women founders like you received just 2% of venture capital funding in 2021.
→ 42% of all American small businesses are women-owned and operated, yet a huge majority (88%!) of those businesses generate less than $100,000 a year in revenue.
As a woman, you’re probably doing way more than your fair share of emotional labor and general life management at home and at work.
The bottom line: breaking free from “business as usual” to do things a better way is so worth it – buuuut it would be nice if you didn’t have to hustle so hard for every single Instagram follower or website visitor. And hey, you wouldn’t mind if this whole “running a business” thing were a little less lonely!
→ Take the guesswork out of getting in front of new and growing audiences who are eager to champion women-owned brands like yours
→ Increase your overall visibility and brand awareness with people who want to buy from you AND tell all of their friends about you
→ Reach an audience of 53,000 on Instagram and 4,000 via email
→ Connect with hundreds of potential business besties, creative allies, collaborative partners, and masterful mentors
→ Feel seen, heard, and supported among fellow women entrepreneurs who get it and get you
→ Access an archive of expert-led trainings and workshops to level-up your CEO skills (goodbye, spending your Saturday night struggling to write a new About page!)
If you’re thinking, “Yes, that’s just what I need! Tell me more!” then we have good news for you: you’re in exactly the right place, and you’re going to want to keep reading! 🤩
Introducing the
It’s a carefully-curated destination for consumers and small business cheerleaders to discover – and fall in love with – women-owned small businesses. It also happens to be the perfect place for you to cultivate a rich community of allies and experts.
Picture it: brand amplification and a caring community that has your back – all rolled into one dreamy membership!
Interested in applying? Yay! Here’s what we look for:
Is your business product-based?
If your business is product-based, your products are available to purchase through an e-commerce platform (your website, Etsy, Society 6, etc).
If your business is product-based, you offer intentionally-designed, high-quality products
And just a few more things…
Joining the WAWO Network comes with a minimum commitment of one year
To ensure the WAWO Network is a rewarding experience for all of our members, we take great care to make sure there isn’t too much overlap in any single category.
While we wish we could accept every application we receive, we simply don’t have the space! Please know that we take every application into careful consideration, and we sincerely appreciate you taking the time to apply.
You’ll also receive:
Let’s get stuff done – together! Join your Sisters each Monday and Friday from 11:00 AM - 12:30 PM Eastern to check those tasks you’ve been dreading off your to-do list!
Feeling stuck on how to get press for your launch? No idea what to write for your website? Dive into our archive of more than 40 expert-led workshops and Q&As on topics like online marketing, money, social media, mindset, and more!
Connect with, solve problems alongside, and learn from fellow members of the Sisterhood via daily community posts as well as a monthly virtual networking event!
Ready to find your next business bestie, new favorite collaborator, or super-cute boutique in your hometown? Search our private membership directory!
Say goodbye to the days of, “I don’t know what to post!” with our free monthly content calendar! (Psst: It’ll also help you keep track of important dates, national holidays, and special events.)
Connect with the Sisterhood whenever and wherever it works best for you. Whether you’re on your desktop at home or on the go with just your phone, our very own app (yes, there’s an app!) makes staying in touch simple!
Space is limited.
Here, we’re all about using our connections, platforms, and resources to help women-owned businesses gain visibility – while also making it easy for values-driven customers to discover and buy from them!
I created the WAWO Sisterhood in the early days of my business, back when I was wishing for a space where I could feel comfortable asking questions and leaning on people who truly understood what I was going through.
And the WAWO Network? The idea came to me in kind of a similar way – I saw a need and knew I had to address it.
(Want the whole story? Keep reading!)
Up until 2020, we were known for our seasonal, in-person pop-up events. They were hugely popular with the brands and the community alike. I mean, founders showcasing their products + telling their stories alongside community members discovering new brands and making personal connections with the founders – is there anything better?
And then… well, you know what happened that year.
I racked my brain to come up with something to fill the void left by the pop-ups. What other way could I find for these brands to stay visible and connect with customers? And how could I offer customers an easy way to shop their values?
Enter: the WAWO Small Business Directory, a well-curated online platform built around helping brands connect with new audiences and providing the perfect space for values-driven consumers to discover, shop, and support women-owned businesses.
For more than a year, the WAWO Sisterhood and WAWO Directory hummed along harmoniously, each offering an essential piece of the puzzle for women-owned businesses.
Then, midway through 2022, I started to wonder: what if I could combine the community, education, and support of the WAWO Sisterhood with the careful curation, visibility opportunities, and promotion of the WAWO Directory –
to form one dreamy network that offers women entrepreneurs the tools they need to succeed at every stage of the business journey?
And, well, here we are. Welcome to the WAWO Network! 🥰️
There’s nothing we’d love more than to welcome you into this growing community of incredible women! Here’s how the easy, 4-step application process works:
Complete your application.
If you're accepted, reply "YES" to let us know.
Log in to your account and add your details.
Get excited!
To ensure the WAWO Network is a rewarding experience for all of our members, we take great care to make sure there isn’t too much overlap in any single category.
While we wish we could accept every application we receive, we simply don’t have the space! Please know that we take every application into careful consideration, and we sincerely appreciate you taking the time to apply.
Through the power of our platforms, online presence, connections, and resources, we’re here to support you in generating more brand awareness, visibility, and growth. 🎉
Here’s an overview of the people who make up this amazing community:
WAWO Audience Ages
WAWO Audience Locations
By the 1,000s
30,000
Average monthly page views during the holidays & pop-up events
51,000
Instagram Folllowers
10,000
Average monthly regular page views during
4,000
Email Subscribers
Wondering who all you might meet in the WAWO Network? Allow us to introduce you!
The WAWO Network is thrilled to be home to more than 100 amazing women who can’t wait to welcome you, stand (virtually) by your side when times are tough, and help you celebrate your every success
As a Latina-founded organization, WAWO has always and will always champion brands established by all women – especially those who belong to minority and historically-marginalized groups.
Brands in the Directory are:
AAPI-Owned
Biracial-Owned
Black-Owned
Indigenous-Owned
Latina-Owned
LGBTQ+ Owned
South Asian-Owned
Self-identified per the brand founder
And inside the WAWO Sisterhood, you’ll be in the company of 100+ makers, do-ers, and curators, like:
As part of the WAWO Network, getting in front of a kind, enthusiastic readership that’s eager to buy from businesses like yours and finding the supportive community you need to thrive is just the beginning!
You’ll also get the following perks:
→ Looking for an extra visibility boost? As a member of the WAWO Network, you’ll be the first to hear about – and save on – special promotions in our newsletter, social platforms, and blog.
→ Be part of something bigger. As a vital part of the community, you’ll have the chance to lend your voice, experiences, and input when it comes to shaping the future of the WAWO Network.
→ Join forces with WAWO. Last but not least: you’ll get to partner with WAWO and our team! As a woman-owned small business on a mission to help more people discover, shop, and support fellow women-owned businesses, we’re here to delight you, celebrate you, and support your success every step of the way.
If you’re a woman-identifying entrepreneur or creative, you’re welcome here! We’re talking product-based businesses, service-based businesses, e-commerce businesses, content creators, freelancers, shop owners, solopreneurs, makers, do-ers, copywriters, marketers, full-time, part-time, beginners, seasoned experts, and so on!
We’re not too worried about whether you’re just starting out or you’ve been at this for a decade. Here’s what we do require, though:
At least one of your brand owners or founders must be a woman
Your brand is purpose-driven, socially conscious, and environmentally mindful
Your business may be product-based, service-based, or non-profit
If your business is product-based, your products are available to purchase through an e-commerce platform (your website, Etsy, Society 6, etc).
If your business is product-based, you offer intentionally-designed, high-quality products
You have gorgeous visuals and a compelling brand story
You’re in this for the long haul
You understand that joining the WAWO Network comes with a minimum commitment of one year
Basically, if you’re a kind, caring person with a purpose-driven business, we want you to sit with us. 😎
To ensure the WAWO Network is a rewarding experience for all of our members, we take great care to make sure there isn’t too much overlap in any single category.
While we wish we could accept every application we receive, we simply don’t have the space! Please know that we take every application into careful consideration, and we sincerely appreciate you taking the time to apply.
Yes! While more than 85% of our community is based in the United States, the membership is absolutely open to businesses outside of the US. If you feel like the WAWO Network is a good fit for your goals, we’d love to have you apply.
Joining the WAWO Network requires a minimum commitment of one year.
While we wish we could guarantee you lots of sales as a result of joining the WAWO Network, that’s just not something we can ethically or realistically promise. What we can promise, though, is that Team WAWO will do everything in our power to help you increase your visibility while inspiring and encouraging our community – and the general public – to shop and support women-owned brands (including yours!).
Yes, we already have several exciting tech updates in the works! Here’s a sneak peek at the upgrades we have planned for the WAWO Small Business Directory for the rest of 2022-2023:
The WAWO Sisterhood is NOT a Facebook group – yay! No fussy algorithms to deal with. No getting distracted by photos of your friend’s adorable puppy/baby/house and forgetting why you got online in the first place. No accidentally seeing your uncle’s latest conspiracy post and disturbing your inner peace for the next three days.
You can choose to sort by chronological order, most popular, or posts you’ve recently interacted with. That means you can be sure your posts will be seen, AND you have control over the posts you want to see!
You’ll also be able to create your own profile, search through our Sisterhood member directory, and communicate with members & hosts through private or group chats.
Annnnd another cool feature: you can access the community from a browser on your computer or an app on your phone!
Please send us an email and our team will make sure you have the info you need to decide whether the WAWO Network is a good fit for you!
If any small part of you is whispering, “Yessss!”, then please know that we would absolutely love to receive your application.
While we can’t accept every single applicant, we can promise to take each and every application into careful consideration – because helping to amplify the voices and support the growth of brands like yours is our favorite thing!
Ready to get in front of a new and growing audience and finally find the support you’ve been craving?
It’s all waiting for you inside of the WAWO Network.
Apply Now