WAWO x ALAB: Pandemic Proofing Your Business through Marketing, Press, and Brand Exposure
May 12 @ 12:00 pm - 1:00 pm
Join We are Women Owned for a discussion led by ALAB GROUP founder, Ashley Orfus on the greatest opportunities for optimizing your businesses’ awareness and reach.
Learn about the changing landscape, potential impact, and how to embrace the resources at your disposal. This discussion will equip you both with real-time insight and a new toolbox to help move your business forward while creating meaningful connections with customers.
ALAB is an NYC based consultancy that creatively and strategically solves problems for clients at the intersection of enterprise and innovation. ALAB’s mission is to connect the dots between a brand’s product and purpose, creating a consistent communication strategy across multiple mediums to deliver the right brand messaging to the right audiences. The team is comprised of forward-thinking, cultural scientists who apply our signature multi-sensory PR approach to their designs, using real-time data to execute strong, effective, and current communication plans. Some of ALAB’s current and past clients include Candytopia, SPIN Ping Pong, Splendid Spoon , Frank & Oak, Title of Work, Smith & Sinclair, Hook & Albert and Verizon to name a few.
ABOUT ASHLEY ORFUS
Ashley Orfus startedALAB Group 10 years ago to combat the changing landscape of communications and the expectations consumers and media have in interacting and engaging with brand messaging. With a background in the luxury, retail, and entertainment industries, Ashley noticed that service needs were changing due to the rise of e-commerce, yet PR agencies still clung to outdated marketing models. Ashley founded ALAB with the intent of disrupting outmoded models by developing a more responsive, integrated approach to communications — one that pilots clients through an ever-shifting business landscape, keeps pace with current audiences, and can be tailored to serve companies big or small.