After seeing Of a Kind founder’s Erica Cerulo and Claire Mazur at a speaking engagement a few months after I launched my line in 2015, I’ve been following the company for years. The opportunity to interview them for the WAWO blog is a fangirl moment come true. These two boss ladies have an ecommerce business…
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Through our own experience and working with many small businesses, there’s a common thread — we all need support. Moreover, we need it from the people who matter most to us, our friends and family. We can search the Internet for ways to use social media to grow our small business, or how to succeed…
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For many (let’s be real, most) retail and ecommerce businesses, January is a slow month. Christmas has come and gone and the chance that people are shopping after all the money they just dropped on holiday gifts is slim to none. Here are a few tips to help your business (and you) get through the…
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Have you ever walked into a store and immediately pulled out your phone to snap photos of “insta worthy” displays and decor? Whether people realize it or not, the design is intentional to encourage engagement and sharing. The same mindset can get used for your pop-up shop display strategy. Pop-up shops can boost revenue and…
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Throughout history, women have been underrepresented as the brilliant, capable, impactful, essential, powerhouses that we are and have received little recognition for the immense value we add to our economic landscape. We Are Women Owned is on a mission to change that providing women business owners with opportunities, resources, support and confidence to help them…
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For many small retail businesses, pop-up shops are an effective strategy to grow their brand. The preparation that happens before the pop-up is crucial to ensure that you don’t waste time and money. Unfortunately, you can’t arrive at the venue, set up shop, and expect to see the sales pour in without any effort from…
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