It’s no secret, the way people shop is quickly evolving — retailers are forced to strategize and build an omni-channel shopping experience that can convert in-store customers to online shoppers…
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How many tabs do you have open right now? Currently, I’ve got 13 open. I leave them open because I’m multitasking, or because I’m afraid I’ll forget to read or…
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After seeing Of a Kind founder’s Erica Cerulo and Claire Mazur at a speaking engagement a few months after I launched my line in 2015, I’ve been following the company…
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Through our own experience and working with many small businesses, there’s a common thread — we all need support. Moreover, we need it from the people who matter most to…
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For many (let’s be real, most) retail and ecommerce businesses, January is a slow month. Christmas has come and gone and the chance that people are shopping after all the…
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Have you ever walked into a store and immediately pulled out your phone to snap photos of “insta worthy” displays and decor? Whether people realize it or not, the design…
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Throughout history, women have been underrepresented as the brilliant, capable, impactful, essential, powerhouses that we are and have received little recognition for the immense value we add to our economic…
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For many small retail businesses, pop-up shops are an effective strategy to grow their brand. The preparation that happens before the pop-up is crucial to ensure that you don’t waste…
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