COVID-19 Survival Guide For Retailers
It’s an intense time we’re living in, from worrying about the health and safety of ourselves and our loved ones to the anxiety of the unknown financially. COVID-19’s impact on…
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5 Ways To Convert Pop-Up Shop Customers Into Online Shoppers
It’s no secret, the way people shop is quickly evolving — retailers are forced to strategize and build an omni-channel shopping experience that can convert in-store customers to online shoppers…
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18 Best Small Business Apps Female Founders Swear By
How many tabs do you have open right now? Currently, I’ve got 13 open. I leave them open because I’m multitasking, or because I’m afraid I’ll forget to read or…
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We Speak Business And The Power Of Female Friendship With Of A Kind Co-Founders Erica Cerulo and Claire Mazur
After seeing Of a Kind founder’s Erica Cerulo and Claire Mazur at a speaking engagement a few months after I launched my line in 2015, I’ve been following the company…
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7 Ways To Love And Support Your Small Business Girl Gang
Through our own experience and working with many small businesses, there’s a common thread — we all need support. Moreover, we need it from the people who matter most to…
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6 Tips To Jumpstart Your Retail Business This January
For many (let’s be real, most) retail and ecommerce businesses, January is a slow month. Christmas has come and gone and the chance that people are shopping after all the…
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Pop-Up Shop Display: How To Make Your Space Instagram Worthy
Have you ever walked into a store and immediately pulled out your phone to snap photos of “insta worthy” displays and decor? Whether people realize it or not, the design…
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WAWO’s Small Business Saturday Roundup 2018
Throughout history, women have been underrepresented as the brilliant, capable, impactful, essential, powerhouses that we are and have received little recognition for the immense value we add to our economic…
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Pop-Up Shop Planning: 8 Tips to Help Retail Brands Get the Most Out of Their Next Event
For many small retail businesses, pop-up shops are an effective strategy to grow their brand. The preparation that happens before the pop-up is crucial to ensure that you don’t waste…
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