Throughout history, women have been underrepresented as the brilliant, capable, impactful, essential, powerhouses that we are and have received little recognition for the immense value we add to our economic…
...Read More
Discover Women-Owned / Business Resources / Founder Features
I sit here on the bouncy felt seats, gazing out the window to my right at the ever changing landscape of Morocco. I am riding a train eight hours…
...Read More
Discover Women-Owned / Founder Features / Wellness
This National Stress Awareness Day, we turned to Alexis Rosenbaum, founder of Rosebud CBD to learn all about CBD oil uses and benefits, as well as how Rosenbaum keeps calm…
...Read More
Business Resources / Founder Features
This National Make A Difference Day we’re getting real with WAWO member, Samantha Sisca, founder of Social Sunday a lifestyle brand whose core values are supporting women, promoting kindness, and…
...Read More
The holiday season is almost upon us and for most retail founders it’s the time of year when you’re running around making sure you’re ready for the busiest selling season…
...Read More
For many small retail businesses, pop-up shops are an effective strategy to grow their brand. The preparation that happens before the pop-up is crucial to ensure that you don’t waste…
...Read More
Discover Women-Owned / Founder Features
Image Skincare founder and CEO, Janna Ronert coined the term SKINspired, “To SKINspire someone is to change their lives. We genuinely believe that anyone who uses Image Skincare can be…
...Read More
Discover Women-Owned / Founder Features
During the Great Depression, hats were the perfect wardrobe refresher (and they still are today). Women who couldn’t afford new clothes but desired a new look turned to hats. The…
...Read More
Discover Women-Owned / Founder Features
Despite a long history of being thought of strictly as a male accessory, bow ties officially crossed gender lines into women’s wear in the 1920’s and 30’s when the style…
...Read More
Business Resources / Marketing
Creating a content strategy for your fashion brand involves many moving parts. Great content can be beneficial in building brand awareness, cultivating relationships, and ultimately converting brand discovery to brand…
...Read More