Cookies For A Cause Is Not *Just* A Cookie Business, It’s A Movement
What began as a passion project to decompress and express creativity has become a movement to “bake the world a better place.” Cookies for a Cause is small but mighty…
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November 18, 2020
This Graphic Designer is In Pursuit to Paint the World a More Colorful and Happy Place
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Pop-Up Shop Display: How To Make Your Space Instagram Worthy
Have you ever walked into a store and immediately pulled out your phone to snap photos of “insta worthy” displays and decor? Whether people realize it or not, the design…
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WAWO’s Small Business Saturday Roundup 2018
Throughout history, women have been underrepresented as the brilliant, capable, impactful, essential, powerhouses that we are and have received little recognition for the immense value we add to our economic…
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Nothing Wasted, Everything Gained: How My Career Journey Prepared Me To Create My Travel Planning Business
I sit here on the bouncy felt seats, gazing out the window to my right at the ever changing landscape of Morocco. I am riding a train eight hours…
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We Talk Stress Relief and CBD Oil With Alexis Rosenbaum, Founder of Rosebud CBD
This National Stress Awareness Day, we turned to Alexis Rosenbaum, founder of Rosebud CBD to learn all about CBD oil uses and benefits, as well as how Rosenbaum keeps calm…
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Uncategorized / Founder Features
Social Sunday Makes a Difference by Supporting Women, Promoting Kindness, and Giving Back
This National Make A Difference Day we’re getting real with WAWO member, Samantha Sisca, founder of Social Sunday a lifestyle brand whose core values are supporting women, promoting kindness, and…
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Self-Care: 7 Tips To Take Care Of Yourself This #BossesDay
The holiday season is almost upon us and for most retail founders it’s the time of year when you’re running around making sure you’re ready for the busiest selling season…
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Pop-Up Shop Planning: 8 Tips to Help Retail Brands Get the Most Out of Their Next Event
For many small retail businesses, pop-up shops are an effective strategy to grow their brand. The preparation that happens before the pop-up is crucial to ensure that you don’t waste…
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Get SKINspired By Image Skincare Founder Janna Ronert
Image Skincare founder and CEO, Janna Ronert coined the term SKINspired, “To SKINspire someone is to change their lives. We genuinely believe that anyone who uses Image Skincare can be…
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Modern-Day Milliner, By Vlada, Is Influenced By Her Mother and Ukrainian Heritage
During the Great Depression, hats were the perfect wardrobe refresher (and they still are today). Women who couldn’t afford new clothes but desired a new look turned to hats. The…
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Andie and Erin is Celebrating Women One Fashionable Necktie at a Time
Despite a long history of being thought of strictly as a male accessory, bow ties officially crossed gender lines into women’s wear in the 1920’s and 30’s when the style…
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How To Create A Content Strategy For Your Fashion Brand
Creating a content strategy for your fashion brand involves many moving parts. Great content can be beneficial in building brand awareness, cultivating relationships, and ultimately converting brand discovery to brand…
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