For many small retail businesses, pop-up shops are an effective strategy to grow their brand. The preparation that happens before the pop-up is crucial to ensure that you don’t waste time and money. Unfortunately, you can’t arrive at the venue, set up shop, and expect to see the sales pour in without any effort from…
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Image Skincare founder and CEO, Janna Ronert coined the term SKINspired, “To SKINspire someone is to change their lives. We genuinely believe that anyone who uses Image Skincare can be more confident, more beautiful, more youthful, and just plain SKINspired.” With products ranging from vitamin C anti-aging serums and chemical free sunscreen, to a skincare…
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During the Great Depression, hats were the perfect wardrobe refresher (and they still are today). Women who couldn’t afford new clothes but desired a new look turned to hats. The stylish accessory allowed women to update their wardrobe without the hefty price tag that came with a new dress or coat. In honor of…
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Despite a long history of being thought of strictly as a male accessory, bow ties officially crossed gender lines into women’s wear in the 1920’s and 30’s when the style was worn by famous actors Marlene Dietrich and Katharine Hepburn. These trailblazing women paved the way for the acceptance of women wearing “masculine” attire,…
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Creating a content strategy for your fashion brand involves many moving parts. Great content can be beneficial in building brand awareness, cultivating relationships, and ultimately converting brand discovery to brand sales, resulting in business growth. As an entrepreneur, you’ve got many balls in the air at once. Creating a content strategy can help you stay…
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