After seeing Of a Kind founder’s Erica Cerulo and Claire Mazur at a speaking engagement a few months after I launched my line in 2015, I’ve been following the company for years. The opportunity to interview them for the WAWO blog is a fangirl moment come true. These two boss ladies have an ecommerce business…
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Through our own experience and working with many small businesses, there’s a common thread — we all need support. Moreover, we need it from the people who matter most to us, our friends and family. We can search the Internet for ways to use social media to grow our small business, or how to succeed…
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Powerhouse duo, Stephanie Cartin and Courtney Spritzer are the lady bosses and personalities behind the Socialfly brand. What started as a social media agency in NYC has since evolved into so much more. Their Entreprenista Podcast is a natural extension of their business that Socialfly calls, “The most fun business meeting you’ll ever have.” Each…
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For many (let’s be real, most) retail and ecommerce businesses, January is a slow month. Christmas has come and gone and the chance that people are shopping after all the money they just dropped on holiday gifts is slim to none. Here are a few tips to help your business (and you) get through the…
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What began as a passion project to decompress and express creativity has become a movement to “bake the world a better place.” Cookies for a Cause is small but mighty and is creating change, one cookie at a time. Its decorated cookies have been designed for various clients, whether it be an expecting mom…
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Have you ever walked into a store and immediately pulled out your phone to snap photos of “insta worthy” displays and decor? Whether people realize it or not, the design is intentional to encourage engagement and sharing. The same mindset can get used for your pop-up shop display strategy. Pop-up shops can boost revenue and…
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Throughout history, women have been underrepresented as the brilliant, capable, impactful, essential, powerhouses that we are and have received little recognition for the immense value we add to our economic landscape. We Are Women Owned is on a mission to change that providing women business owners with opportunities, resources, support and confidence to help them…
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I sit here on the bouncy felt seats, gazing out the window to my right at the ever changing landscape of Morocco. I am riding a train eight hours to Marrakech from Fes, an ancient city dating back thousands of years. Martin and Marilyn, two Australians in their sixties have just departed at their…
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This National Stress Awareness Day, we turned to Alexis Rosenbaum, founder of Rosebud CBD to learn all about CBD oil uses and benefits, as well as how Rosenbaum keeps calm while running and growing her business. Short for Cannabidiol, CBD is extracted from hemp flower. “Cannabidiol is the most prevalent cannabinoid found in the cannabis…
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This National Make A Difference Day we’re getting real with WAWO member, Samantha Sisca, founder of Social Sunday a lifestyle brand whose core values are supporting women, promoting kindness, and giving back. Social Sunday pays it forward by making donations all year round to charities that align with its mission. Most recently, in honor of…
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