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April 13, 2021

How Chronic Illness Inspired this Nontoxic Beauty Brand

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Bright Body Founder Gabi Day holding product

Founder Features

How Chronic Illness Inspired this Nontoxic Beauty Brand

By Erin Coles - April 13, 2021

Did you know that the average woman uses 12 different beauty products on her body each day? And did you know that beauty products aren’t tested for long-term safety? AND…

...Read More
Taylor Made Polish Purple Nail Polish

Founder Features

Meet Taylor Made: Truly Personalized Nail Care with a Personal Touch

By Erin Coles - March 23, 2021

It has been just over a year since we ventured into the then unknown: the COVID-19 pandemic. A lot has happened over the course of the year including a total…

...Read More
Woven Futures

Founder Features

Weaving the Future, One Artisan-made Textile at a Time

By Erin Coles - March 10, 2021

Have you ever heard of fast fashion? Just in case you’re learning about fast fashion for the first time, it refers to companies that constantly push out new products and…

...Read More
Vanessa Farino

Founder Features

How a Multi-Passionate Entrepreneur Built a Multi-Faceted Brand

By Erin Coles - March 2, 2021

The structure of our workforce is changing. In the early 20th century, specialization was the name of the game. Specialization – commonly known as “Fordism” – was built upon the…

...Read More
Adarabella Designs Rings and Necklace

Founder Features

Transforming the Mental Health Stigma with Functional Fidget & Sensory Jewelry

By Erin Coles - February 23, 2021

Let’s talk about mental health for a moment. Mental health has become a larger part of the national conversation over the past several years. And in 2020, discussions around mental…

...Read More
neon bars founder Flavia in Brussels

Founder Features

A Soap That Allows You To Wash Away Your Stress? Yes Please!

By Erin Coles - January 26, 2021

Let’s talk about the American belief that work is central to identity, that busy is a badge of honor, and that productivity is something that needs to be hacked so…

...Read More
La Parea Wellness Self Care Box

Founder Features

La Parea Wellness: Merging Medicine and Natural Remedies so You Can Live Life to the Fullest

By Erin Coles - January 12, 2021

In May 2020, the Google search results for “Self Care” were at an all time high. People were searching for breathing techniques, meditation, relaxation, and “how to calm down.” The…

...Read More
Adult Candy Store by ALAB Group

Founder Features

How This Multi-Sensory PR Company is Taking Brand Recognition to New Heights

By Erin Coles - January 5, 2021

We’ve all heard the phrase, “There’s no such thing as bad publicity.” Whether you believe that statement or not, wouldn’t it be amazing if someone worked on your behalf to…

...Read More
Nicole Goldfarb

Founder Features

This Graphic Designer is In Pursuit to Paint the World a More Colorful and Happy Place

By Erin Coles - November 18, 2020

Did you know that when users are scrolling on a mobile device, as a business, you have about 1.7 seconds to capture their attention? That’s a crazy small amount of…

...Read More
Golde New York Jewelry Box

Founder Features

Not Your Grandma’s Fine Jewelry: Modern Heirlooms for Everyday and Everybody

By Erin Coles - November 9, 2020

Let’s go on a little jewelry journey together! You’re scrolling through Instagram, and you see some gorgeous earrings. The caption says, “You don’t have to splurge for fine jewelry! Gold-plated…

...Read More
cider donut candle

Founder Features

This Hand-Poured, Soy Wax Candle Company Will Give you All the Feels (and Smells)!

By Erin Coles - November 2, 2020

Remember when you were a kid, and your caregiver baked your favorite sweet treat? Maybe it was chocolate chip cookies, apple pie, or vanilla cake. Remember how the smell filled…

...Read More
Nina Shapiro Headshot

Founder Features

This Brooklyn-Based Marketing Expert Makes Your Biz Stand Out in the Digital Space!

By Erin Coles - October 27, 2020

Photo Credit: Samantha Okazaki If you’re a business owner in 2020, you’ve likely had to move some or all of your business online out of necessity. And as we approach…

...Read More
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🌿 New Founder Feature is up on the Blog Today! 🌿 New Founder Feature is up on the Blog Today! Meet Gabi Day, founder of clean beauty brand, @mybrightbody 🌿
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Bright Body is truly non-toxic beauty that works! 💄🧴 Bright Body uses organic ingredients as much as possible, and all of their products are handcrafted in small batches. Bright Body products are also 100% vegan and cruelty-free AND totally backed by science. 👏🏽 💖
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➡️ Head over to the Link in Bio to learn about Gabi’s health journey which led her to start Bright Body, her biggest challenges, and her best advice!
How many of us are guilty of shopping small? 🙋🏻‍♀️😍 Imagine how many dreams would come true if the entire world participated in shopping small!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Tag your favorite small businesses in the comment section babes. Let's make some dreams come true! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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cc @shoptwentyseven
Running a product-based eCom business? Tired of th Running a product-based eCom business? Tired of the constant juggle between having the right product, creating a converting customer journey, product marketing, understanding your customer?
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Ergh....the list is endless right!? 
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Meet @lisamay_in_the_retail aka
• your Retail Guru, 
• all-round product based geek 
• ex-corporate industry expert sharing all her retail love to indie biz owners 
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If you are a product-based business trying to navigate the world of eCom....then you are in luck!!
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Do you dream of having consistent sales every month? 
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Are you dreaming of having the perfect product marketing strategy? 
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How much would you value to be continually serving your customers? 
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Do you wish for a perfectly converting website?
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Well, you can!!
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To make your product-based business tick you need to focus on 6 Key Areas 
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• Brand
• Product
• Journey
• Marketing 
• Customer
• Analytics
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It’s with these key areas and @lisamay_in_the_retail FREE 45min VIDEO TRAINING that you can start to see your product business transformation. 
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To access this FREE training along with other resources visit the link in bio @lisamay_in_the_retail
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#wearewomenowned #intheretail #womanowned #retailshopping #wholesaleshopping #directtoconsumers #businesstobusiness #wholesaleonline #ecommercesolutions #ecommercemarketing  #ecommercelife #femalefounders #ecommercetip #ecomm #biztip #wawosisterhood #wawosisterhoodmember
💗HAPPY NATIONAL SIBLINGS DAY 💗
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We know how amazing it is to have siblings and although we imagine that it may sometimes come with its own set of challenges, does anyone else experience major admiration when you see siblings running businesses & conquering the world together?!
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Check out these 4 brands and businesses that are founded by sisters!
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🌸@nycxclothes
🌸 @shopgallagher
🌸 @shopsocialgoods
🌸 @arduanyc
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Tag your favorite brands and business that are also run by siblings in the comments! Let's give them all a shout-out and spread love to these dynamic and loving duos.
#FridayMood: On a mental vacation in Sedona 😍 #FridayMood: On a mental vacation in Sedona 😍

As more and more are vaccinated are you more inclined to take trips? How do you all feel about traveling right now?

I’m taking a month-long road trip throughout the Southwest & am very much looking forward to immersing myself in so much beautiful nature after being cooped up in an apartment this past year 🙏☀️🌵

If any of you are based in Nashville, Dallas, Austin, San Antonio, Santa Fe, Sedona, Phoenix, Tuscon, Hurricane, Denver, Kansas City, or Cincinnati and have any recommendations please do share! 💓

Southwest Dreamin’ 💭,
Lisa, Founder of WAWO

Photo: @laurgetssocial
We had to 🤩 MOOD 24/7 We had to 🤩 MOOD 24/7
Happy April!!! 🌸 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We Happy April!!! 🌸
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We've partnered with 5 incredible women-owned businesses to spread love and bring awareness to brands we love. We are big champions for women here and we'd love for you to participate + tell all your friends about this!!
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The rules are as follows: ⬇️
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FOLLOW US + ALL PARTICIPATING BRANDS BELOW + TAG 3 FRIENDS. Share this post in your stories for an extra chance to win!
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The winner gets: 
🌟 "It's Up To The Women" Tee by @shopsocialgoods x @prinkshop 
🌟 Wild Yuzu Eau de Parfume by @woolandindigo
🌟 Non-RX Blue Light Blocking Computer Glasses by @gleameyewear 
🌟Adaptogen Recovery Drinks by @getunlit
🌟The first-ever scratch-off card with a social mission by @lottolove
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Must be 18+ & based in the US to enter! The winner will be randomly selected & announced on Tuesday, April 13th.
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This giveaway is not sponsored, endorsed, or associated with Instagram in any way.
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Good luck, babes!
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xo Team WAWO
#giveawayalert #wawogiveaway
Hi friends! It’s Lisa here, Founder of We Are Wo Hi friends! It’s Lisa here, Founder of We Are Women Owned & today is World Autism Awareness Day 💙 
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Growing up with a little sister who has special needs has been no easy feat, however, I would not be the person I am today without the experience of having Stacey as my little sister & I love her beyond words for it.
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She gives me the absolute BEST hugs. She’s without a doubt my favorite dance partner. She’s the biggest flirt I know (she totally has eyes for my hubby 😆). She’s got the prettiest smile. Her laughs are contagious. And, I have her to thank for showing me what true unconditional love, strength, understanding, patience, kindness, openness & empathy is.
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She’s my favorite little sister & I know without a doubt that having her in my life has made me a better person ❤️
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A few facts about Autism:
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✨Autism Spectrum Disorder (ASD) is a complex developmental condition that involves persistent challenges in social interaction, speech and nonverbal communication, and restricted/repetitive behaviors (via psychiatry.org)
✨The effects of ASD & severity of symptoms are different in each person
✨1 in 54 children have autism & most are first diagnosed around 2-3 years old as many of the most obvious signs present themselves then
✨There are roughly 4 million autistic individuals around the world
✨Autism is considered the fastest-growing developmental disability 
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Tap the photo to learn more about Autism focused organizations 👆🏼
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I also want to share a few amazing organizations I’ve recently discovered that support special needs siblings like myself. This is SO important as our needs as siblings are often overlooked 💗:
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@special_needs_siblings
@siblingsupportproject
@siblingleadershipnetwork

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