I sit here on the bouncy felt seats, gazing out the window to my right at the ever changing landscape of Morocco. I am riding a train eight hours to Marrakech from Fes, an ancient city dating back thousands of years. Martin and Marilyn, two Australians in their sixties have just departed at their…
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This National Stress Awareness Day, we turned to Alexis Rosenbaum, founder of Rosebud CBD to learn all about CBD oil uses and benefits, as well as how Rosenbaum keeps calm while running and growing her business. Short for Cannabidiol, CBD is extracted from hemp flower. “Cannabidiol is the most prevalent cannabinoid found in the cannabis…
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This National Make A Difference Day we’re getting real with WAWO member, Samantha Sisca, founder of Social Sunday a lifestyle brand whose core values are supporting women, promoting kindness, and giving back. Social Sunday pays it forward by making donations all year round to charities that align with its mission. Most recently, in honor of…
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The holiday season is almost upon us and for most retail founders it’s the time of year when you’re running around making sure you’re ready for the busiest selling season of the year. For many of us, ok let’s be real, ALL of us, that also means we forget to take care of ourselves. Being…
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For many small retail businesses, pop-up shops are an effective strategy to grow their brand. The preparation that happens before the pop-up is crucial to ensure that you don’t waste time and money. Unfortunately, you can’t arrive at the venue, set up shop, and expect to see the sales pour in without any effort from…
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Image Skincare founder and CEO, Janna Ronert coined the term SKINspired, “To SKINspire someone is to change their lives. We genuinely believe that anyone who uses Image Skincare can be more confident, more beautiful, more youthful, and just plain SKINspired.” With products ranging from vitamin C anti-aging serums and chemical free sunscreen, to a skincare…
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During the Great Depression, hats were the perfect wardrobe refresher (and they still are today). Women who couldn’t afford new clothes but desired a new look turned to hats. The stylish accessory allowed women to update their wardrobe without the hefty price tag that came with a new dress or coat. In honor of…
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Despite a long history of being thought of strictly as a male accessory, bow ties officially crossed gender lines into women’s wear in the 1920’s and 30’s when the style was worn by famous actors Marlene Dietrich and Katharine Hepburn. These trailblazing women paved the way for the acceptance of women wearing “masculine” attire,…
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Creating a content strategy for your fashion brand involves many moving parts. Great content can be beneficial in building brand awareness, cultivating relationships, and ultimately converting brand discovery to brand sales, resulting in business growth. As an entrepreneur, you’ve got many balls in the air at once. Creating a content strategy can help you stay…
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