For many (let’s be real, most) retail and ecommerce businesses, January is a slow month. Christmas has come and gone and the chance that people are shopping after all the money they just dropped on holiday gifts is slim to none. Here are a few tips to help your business (and you) get through the…
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What began as a passion project to decompress and express creativity has become a movement to “bake the world a better place.” Cookies for a Cause is small but mighty and is creating change, one cookie at a time. Its decorated cookies have been designed for various clients, whether it be an expecting mom…
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Have you ever walked into a store and immediately pulled out your phone to snap photos of “insta worthy” displays and decor? Whether people realize it or not, the design is intentional to encourage engagement and sharing. The same mindset can get used for your pop-up shop display strategy. Pop-up shops can boost revenue and…
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Throughout history, women have been underrepresented as the brilliant, capable, impactful, essential, powerhouses that we are and have received little recognition for the immense value we add to our economic landscape. We Are Women Owned is on a mission to change that providing women business owners with opportunities, resources, support and confidence to help them…
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I sit here on the bouncy felt seats, gazing out the window to my right at the ever changing landscape of Morocco. I am riding a train eight hours to Marrakech from Fes, an ancient city dating back thousands of years. Martin and Marilyn, two Australians in their sixties have just departed at their…
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This National Stress Awareness Day, we turned to Alexis Rosenbaum, founder of Rosebud CBD to learn all about CBD oil uses and benefits, as well as how Rosenbaum keeps calm while running and growing her business. Short for Cannabidiol, CBD is extracted from hemp flower. “Cannabidiol is the most prevalent cannabinoid found in the cannabis…
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This National Make A Difference Day we’re getting real with WAWO member, Samantha Sisca, founder of Social Sunday a lifestyle brand whose core values are supporting women, promoting kindness, and giving back. Social Sunday pays it forward by making donations all year round to charities that align with its mission. Most recently, in honor of…
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The holiday season is almost upon us and for most retail founders it’s the time of year when you’re running around making sure you’re ready for the busiest selling season of the year. For many of us, ok let’s be real, ALL of us, that also means we forget to take care of ourselves. Being…
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For many small retail businesses, pop-up shops are an effective strategy to grow their brand. The preparation that happens before the pop-up is crucial to ensure that you don’t waste time and money. Unfortunately, you can’t arrive at the venue, set up shop, and expect to see the sales pour in without any effort from…
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Image Skincare founder and CEO, Janna Ronert coined the term SKINspired, “To SKINspire someone is to change their lives. We genuinely believe that anyone who uses Image Skincare can be more confident, more beautiful, more youthful, and just plain SKINspired.” With products ranging from vitamin C anti-aging serums and chemical free sunscreen, to a skincare…
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