18 Best Small Business Apps Female Founders Swear By
How many tabs do you have open right now? Currently, I’ve got 13 open. I leave them open because I’m multitasking, or because I’m afraid I’ll forget to read or do something if I close one of them. Can you relate? Or perhaps you’re thinking, “that’s totally me!” as you read this? Starting and scaling…
...Read More
We Speak Business And The Power Of Female Friendship With Of A Kind Co-Founders Erica Cerulo and Claire Mazur
After seeing Of a Kind founder’s Erica Cerulo and Claire Mazur at a speaking engagement a few months after I launched my line in 2015, I’ve been following the company for years. The opportunity to interview them for the WAWO blog is a fangirl moment come true. These two boss ladies have an ecommerce business…
...Read More
7 Ways To Love And Support Your Girl Gang This Valentine’s Day
Through our own experience and working with many small businesses, there’s a common thread — we all need support. Moreover, we need it from the people who matter most to us, our friends and family. We can search the Internet for ways to use social media to grow our small business, or how to succeed…
...Read More
Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer Share Their Top Tips For Starting And Scaling A Business Like An Entreprenista
Powerhouse duo, Stephanie Cartin and Courtney Spritzer are the lady bosses and personalities behind the Socialfly brand. What started as a social media agency in NYC has since evolved into so much more. Their Entreprenista Podcast is a natural extension of their business that Socialfly calls, “The most fun business meeting you’ll ever have.” Each…
...Read More
6 Tips To Jumpstart Your Retail Business This January
For many (let’s be real, most) retail and ecommerce businesses, January is a slow month. Christmas has come and gone and the chance that people are shopping after all the money they just dropped on holiday gifts is slim to none. Here are a few tips to help your business (and you) get through the…
...Read More
Cookies For A Cause Is Not *Just* A Cookie Business, It’s A Movement
What began as a passion project to decompress and express creativity has become a movement to “bake the world a better place.” Cookies for a Cause is small but mighty and is creating change, one cookie at a time. Its decorated cookies have been designed for various clients, whether it be an expecting mom…
...Read More
Pop-Up Shop Display: How To Make Your Space Instagram Worthy
Have you ever walked into a store and immediately pulled out your phone to snap photos of “insta worthy” displays and decor? Whether people realize it or not, the design is intentional to encourage engagement and sharing. The same mindset can get used for your pop-up shop display strategy. Pop-up shops can boost revenue and…
...Read More
WAWO’s Small Business Saturday Roundup 2018
Throughout history, women have been underrepresented as the brilliant, capable, impactful, essential, powerhouses that we are and have received little recognition for the immense value we add to our economic landscape. We Are Women Owned is on a mission to change that providing women business owners with opportunities, resources, support and confidence to help them…
...Read More
Nothing Wasted, Everything Gained: How My Career Journey Prepared Me To Create My Travel Planning Business
I sit here on the bouncy felt seats, gazing out the window to my right at the ever changing landscape of Morocco. I am riding a train eight hours to Marrakech from Fes, an ancient city dating back thousands of years. Martin and Marilyn, two Australians in their sixties have just departed at their…
...Read More