Through our own experience and working with many small businesses, there’s a common thread — we all need support. Moreover, we need it from the people who matter most to us, our friends and family. We can search the Internet for ways to use social media to grow our small business, or how to succeed…
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Powerhouse duo, Stephanie Cartin and Courtney Spritzer are the lady bosses and personalities behind the Socialfly brand. What started as a social media agency in NYC has since evolved into so much more. Their Entreprenista Podcast is a natural extension of their business that Socialfly calls, “The most fun business meeting you’ll ever have.” Each…
...Read MoreFor many (let’s be real, most) retail and ecommerce businesses, January is a slow month. Christmas has come and gone and the chance that people are shopping after all the money they just dropped on holiday gifts is slim to none. Here are a few tips to help your business (and you) get through the…
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What began as a passion project to decompress and express creativity has become a movement to “bake the world a better place.” Cookies for a Cause is small but mighty and is creating change, one cookie at a time. Its decorated cookies have been designed for various clients, whether it be an expecting mom…
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Have you ever walked into a store and immediately pulled out your phone to snap photos of “insta worthy” displays and decor? Whether people realize it or not, the design is intentional to encourage engagement and sharing. The same mindset can get used for your pop-up shop display strategy. Pop-up shops can boost revenue and…
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This National Stress Awareness Day, we turned to Alexis Rosenbaum, founder of Rosebud CBD to learn all about CBD oil uses and benefits, as well as how Rosenbaum keeps calm while running and growing her business. Short for Cannabidiol, CBD is extracted from hemp flower. “Cannabidiol is the most prevalent cannabinoid found in the cannabis…
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This National Make A Difference Day we’re getting real with WAWO member, Samantha Sisca, founder of Social Sunday a lifestyle brand whose core values are supporting women, promoting kindness, and giving back. Social Sunday pays it forward by making donations all year round to charities that align with its mission. Most recently, in honor of…
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The holiday season is almost upon us and for most retail founders it’s the time of year when you’re running around making sure you’re ready for the busiest selling season of the year. For many of us, ok let’s be real, ALL of us, that also means we forget to take care of ourselves. Being…
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For many small retail businesses, pop-up shops are an effective strategy to grow their brand. The preparation that happens before the pop-up is crucial to ensure that you don’t waste time and money. Unfortunately, you can’t arrive at the venue, set up shop, and expect to see the sales pour in without any effort from…
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Image Skincare founder and CEO, Janna Ronert coined the term SKINspired, “To SKINspire someone is to change their lives. We genuinely believe that anyone who uses Image Skincare can be more confident, more beautiful, more youthful, and just plain SKINspired.” With products ranging from vitamin C anti-aging serums and chemical free sunscreen, to a skincare…
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