The consumer packaged goods industry (CBG) is a 600b+ market that thousands of smaller companies are carving out their share of — including Bev, a rosé beverage that is made by chicks, served in a can — breaking the glass [ceiling], literally — and redefining the landscape of a male-dominated space. Founder, Alix Peabody spent…
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Small businesses are on the rise in the US, and ecommerce platforms like Shopify allow for an easy barrier to entry for independent jewelers (and other product categories, too). The days of going to your nearest jewelry shop are over. You can find lots of beautiful pieces (from your smartphone) that won’t break the bank,…
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Source: ivend.com It’s no secret, the way people shop is quickly evolving — retailers are forced to strategize and build an omni-channel shopping experience that can convert in-store customers to online shoppers and vice versa, and it’s proven to be beneficial to business growth. Omni-channel is a multichannel sales approach that you can use to…
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The subscription ecommerce market has grown by more than 100% a year over the past five years including products from various categories such as razors, feminine products, and vitamins to name a few. Creating a great end-to-end experience for your customers is crucial in the subscription box business. It’s important to take a step back…
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How many tabs do you have open right now? Currently, I’ve got 13 open. I leave them open because I’m multitasking, or because I’m afraid I’ll forget to read or do something if I close one of them. Can you relate? Or perhaps you’re thinking, “that’s totally me!” as you read this? Starting and scaling…
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After seeing Of a Kind founder’s Erica Cerulo and Claire Mazur at a speaking engagement a few months after I launched my line in 2015, I’ve been following the company for years. The opportunity to interview them for the WAWO blog is a fangirl moment come true. These two boss ladies have an ecommerce business…
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Through our own experience and working with many small businesses, there’s a common thread — we all need support. Moreover, we need it from the people who matter most to us, our friends and family. We can search the Internet for ways to use social media to grow our small business, or how to succeed…
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Powerhouse duo, Stephanie Cartin and Courtney Spritzer are the lady bosses and personalities behind the Socialfly brand. What started as a social media agency in NYC has since evolved into so much more. Their Entreprenista Podcast is a natural extension of their business that Socialfly calls, “The most fun business meeting you’ll ever have.” Each…
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For many (let’s be real, most) retail and ecommerce businesses, January is a slow month. Christmas has come and gone and the chance that people are shopping after all the money they just dropped on holiday gifts is slim to none. Here are a few tips to help your business (and you) get through the…
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