Coveted by familiar faces like Lena Dunham, Kitty and Vibe offers swimwear that has cup sizes for your butt. Need we say more? Fed up with the agonizing and often disappointing process of shopping for bathing suits, founder Cameron Armstrong took it into her own hands to measure various women that wear a vast range…
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Gaining followers on social media is great, but without Instagram engagement, you might not get very far. We all know that Instagram can be a powerful tool to help build online brand awareness for your retail business. One consistent struggle for many of us, though, is how to keep our audience consistently engaged. The ultimate…
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The consumer packaged goods industry (CBG) is a 600b+ market that thousands of smaller companies are carving out their share of — including Bev, a rosé beverage that is made by chicks, served in a can — breaking the glass [ceiling], literally — and redefining the landscape of a male-dominated space. Founder, Alix Peabody spent…
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Small businesses are on the rise in the US, and ecommerce platforms like Shopify allow for an easy barrier to entry for independent jewelers (and other product categories, too). The days of going to your nearest jewelry shop are over. You can find lots of beautiful pieces (from your smartphone) that won’t break the bank,…
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Source: ivend.com It’s no secret, the way people shop is quickly evolving — retailers are forced to strategize and build an omni-channel shopping experience that can convert in-store customers to online shoppers and vice versa, and it’s proven to be beneficial to business growth. Omni-channel is a multichannel sales approach that you can use to…
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The subscription ecommerce market has grown by more than 100% a year over the past five years including products from various categories such as razors, feminine products, and vitamins to name a few. Creating a great end-to-end experience for your customers is crucial in the subscription box business. It’s important to take a step back…
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How many tabs do you have open right now? Currently, I’ve got 13 open. I leave them open because I’m multitasking, or because I’m afraid I’ll forget to read or do something if I close one of them. Can you relate? Or perhaps you’re thinking, “that’s totally me!” as you read this? Starting and scaling…
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After seeing Of a Kind founder’s Erica Cerulo and Claire Mazur at a speaking engagement a few months after I launched my line in 2015, I’ve been following the company for years. The opportunity to interview them for the WAWO blog is a fangirl moment come true. These two boss ladies have an ecommerce business…
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Through our own experience and working with many small businesses, there’s a common thread — we all need support. Moreover, we need it from the people who matter most to us, our friends and family. We can search the Internet for ways to use social media to grow our small business, or how to succeed…
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