We Are Women Owned

Virtual Holiday 2020 Pop-Up

November 9th, 2020- December 31st, 2020

Apply Now

We Are Women Owned Holiday 2020 Virtual Pop-Up

Over the past few months, our lives have turned virtual – so we’ve adapted our model from live in-person pop-up shops, to virtual pop-ups to continue on with our mission to create opportunities for small (yet mighty!) women-owned businesses to gain visibility!

We’re excited to announce that applications are open now through October 23rd for our 5th virtual pop-up this year in support of female-identifying founders!

With most business owners shifting their businesses online, shoppers having limited access to brick & mortar stores, and businesses having limited access to in-person tradeshows & pop-ups, this holiday season has the potential to be the greatest one yet for eCommerce businesses.

By utilizing our platforms, online presence, connections & resources, Team WAWO is here to support you in generating more brand awareness this holiday season.

 We are thrilled to be offering 3 new and improved pop-up tiers! Each tier gives you the opportunity to increase brand visibility. With monthly pop-up page views typically ranging between 15k-28k per month, 27k followers on Instagram, 4.2k newsletter subscribers, and a growing community of consumers ready to support women-owned brands, we can’t wait to amplify your voice and support your growth!

In anticipation of making our Holiday 2020 Virtual Pop-Up the best one yet, we’re rallying together our best connections & resources to generate as much buzz & awareness surrounding our event as possible and adding value wherever we can to help increase your brand’s online visibility this holiday season.


Meet three kick-butt women that are adding extreme value to the Holiday 2020 Virtual Pop-Up.




Michelle Pasia – Michelle is an illustrator, graphic designer, and artist extraordinaire (see for yourself!). We’ve had the honor of working with Michelle on various design projects for WAWO since 2018! Michelle is providing custom Holiday Pop-Up graphics, which will be shared with all vendors for promotional use!




Nina Jay – Nina is an expert in digital marketing. She has created a social media strategy and advertising plan for the Holiday Virtual Pop-Up to reach a larger audience. We’re dedicated to driving even more traffic to the Pop-Up page this time around, and this is an invaluable add!




Ashley Orfus – Ashley is the Founder of NYC-based PR + Communications agency ALAB Group. Ashley & her powerhouse team are supporting WAWO in creating and executing a strong & effective PR strategy to help generate more buzz & awareness around our Holiday 2020 Virtual Pop-Up!

Join Our Holiday 2020 Pop-Up Posse

We’re super excited to learn that you are interested in vending with us!

The WAWO Holiday 2020 Virtual Pop-Up is taking place from November 9th – December 31st, 2020, will cap at 100 participating brands and is open to product & service-based businesses, including non-profits*.

*We are opening up 3 complimentary spots to non-profit organizations. In your application form, simply select that you are a non-profit organization.

Requirements to apply:

  • For product-based businesses: your products must be available for purchase via an eCommerce platform (your website, Etsy, Society6, etc). We are not accepting brands that sell exclusively through their Instagram account.
  • Your business must be based in the U.S.
  • At least one of the founders/owners is female-identifying

Please note: On average, brands with products $50 & under have had the highest success rate in terms of generating sales

We’re on a mission to make our pop-ups as rewarding of an experience as possible for our vendors and take great care in making sure there isn’t too much of an overlap in any given category.

Because of the limited space, we take each application into careful consideration and prioritize brands that are:

+ purpose-driven with high-quality products, visuals & design

+ socially + environmentally conscious & responsible

Holiday 2020 Vendor Pricing:

packages ranging from $199-$650

Select pop-up tiers include the opportunity to have a dedicated:

spotlight on our Instagram account, Instagram Stories Takeover, interview on the WAWO blog & more!

It is our goal to surprise you, delight you, and overdeliver where we can – and we’ve built these options around offering the very best experience and visibility opportunities to you that are currently exclusively available to brands participating in our Holiday 2020 virtual pop-up.

Learn more & apply below!

We've extended the deadline! Apply to participate in our Holiday 2020 Virtual Pop-Up!LEARM MORE HERE