We Are Women Owned

2021 Holiday Gift Guide

November 15th, 2021- December 31st, 20201

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We Are Women Owned 2021 Holiday Gift Guide

Over the past year and a half, our lives have turned virtual – so we’ve adapted our model from live in-person events, to going completely digital with our Small Business Directory and our upcoming Holiday Gift Guide to continue on with our mission to create opportunities for small (yet mighty!) women-owned businesses to gain visibility!

We’re excited to announce that applications are open now through September 22nd for our first-ever digital, shoppable magazine-style Holiday Gift Guide in support of female-identifying founders!

Here’s an example of a digital magazine, so you can get a feel for what we’re creating:


With most business owners shifting their businesses online, shoppers having limited access to brick & mortar stores, and businesses having limited access to in-person tradeshows & pop-ups, this holiday season has the potential to be one of the greatest yet for eCommerce businesses.

By utilizing our platforms, online presence, connections & resources, Team WAWO is here to support you in generating more brand awareness this holiday season.

 We are thrilled to be offering 4 gift guide tiers! Each tier gives you the opportunity to increase brand visibility. With monthly website page views typically ranging between 14k-28k per month, 46k followers on Instagram, 6k newsletter subscribers, and a growing community of consumers ready to support women-owned brands, we can’t wait to amplify your voice and support your growth!

In anticipation of making our 2021 Holiday Gift Guide as awesome as can be, we’re rallying together our best connections & resources to generate as much buzz & awareness surrounding our event as possible and adding value wherever we can to help increase your brand’s online visibility this holiday season.


Meet three incredible women that are adding extreme value to our 2021 Holiday Gift Guide.

(with even more to be announced soon!)




Audree LópezAudree is a Fashion Stylist & Editor based in New York City who has experience with creating beautiful, editorial digital magazines (see for yourself). Audree is joining our Holiday Gift Guide team as our Creative/Art Director and we cannot wait to share her magic & vision with you this holiday season!




Wini Lao – Wini is a New York City-based brand photographer and stop motion artist who champions purpose-driven brands and entrepreneurs. Her ultimate goal is to help brands (big, small, and personal) amplify their voices, which is why we couldn’t be more excited to work with Wini to capture original content & imagery for our Holiday Gift Guide from cover to cover!




Nina Jay – Nina is an expert in digital marketing. She has created a social media strategy and advertising plan for the Holiday Gift Guide to reach a larger audience. We’re dedicated to driving as much traffic as possible to our Holiday Gift Guide & Small Business Directory for the holidays, and this is an invaluable add!

Join Our 2021 Holiday Gift Guide

We’re super excited to learn that you are interested in being featured!

The WAWO 2021 Holiday Gift Guide is launching on November 15th, 2021, will be promoted through December 31st, 2021, and is open to product & service-based businesses*.

*Spots for service-based businesses are extremely limited. If you are a service-based business, please fill out this specific application as rates and packages slightly differ from those being offered to product-based businesses.

Requirements to apply:

  • For product-based businesses: your products must be available for purchase via an eCommerce platform (your website, Etsy, Society6, etc). We are not accepting brands that sell exclusively through their Instagram account.
  • Your business must be based in the U.S.
  • At least one of the founders/owners is female-identifying

We’re on a mission to make our Holiday Gift Guide as rewarding of an experience as possible for our featured brands and take great care in making sure there isn’t too much of an overlap in any given category.

Because of the limited space, we take each application into careful consideration and prioritize brands that are:

+ purpose-driven with high-quality products, visuals & design

+ socially + environmentally conscious & responsible

Ready to apply?

We’d absolutely love to feature your business this holiday season!

Here’s how it works:


  1. Complete your application.
  2. If you’re accepted, respond with a “yes” to let us know you’re in. Then, sign your vendor agreement + waiver and submit payment to officially secure your spot.
  3. Complete and send in your Holiday Gift Guide & Directory intake forms within 48 hours (this is important because it’s what we use to plan your feature & create your Directory listing!).
  4. For product-based businesses, send the product(s) that will be featured in the Holiday Gift Guide to us by Friday, October 1st to ensure we receive them in time for our scheduled photoshoot & include a return label for products you’d like us to send back.
  5. Once the draft for your feature is ready, we’ll send you a preview for your approval and you’ll submit any changes you’d like made within 24 hours.
  6. Get excited for launch day! Keep an eye on your inbox for details.


2021 Holiday Gift Guide Pricing:

packages ranging from $399-$999

*If you are already a WAWO Directory or Sisterhood member, this bonus will be added to your current membership.

It is our goal to surprise you, delight you, and overdeliver where we can – and we’ve built these options around offering the very best experience and visibility opportunities to you that are currently exclusively available to brands participating in our  2021 Holiday Gift Guide.

For those who are interested in participating, but your current budget does now allow you to make the investment, we are currently seeking sponsorship that, if we secure, will allow us to offer spots to be featured on a scholarship basis. Sign up for our newsletter & follow us on Instagram for updates.

Learn more & apply below!

Apply to Join the We Are Women Owned Small Business DirectoryLEARN MORE HERE