Over the past year and a half, our lives have turned virtual – so we’ve adapted our model from live in-person events, to going completely digital with our Small Business Directory and our upcoming Holiday Gift Guide to continue on with our mission to create opportunities for small (yet mighty!) women-owned businesses to gain visibility!
We’re excited to announce that applications are open now through September 22nd for our first-ever digital, shoppable magazine-style Holiday Gift Guide in support of female-identifying founders!
Here’s an example of a digital magazine, so you can get a feel for what we’re creating:
With most business owners shifting their businesses online, shoppers having limited access to brick & mortar stores, and businesses having limited access to in-person tradeshows & pop-ups, this holiday season has the potential to be one of the greatest yet for eCommerce businesses.
By utilizing our platforms, online presence, connections & resources, Team WAWO is here to support you in generating more brand awareness this holiday season.
We are thrilled to be offering 4 gift guide tiers! Each tier gives you the opportunity to increase brand visibility. With monthly website page views typically ranging between 14k-28k per month, 46k followers on Instagram, 6k newsletter subscribers, and a growing community of consumers ready to support women-owned brands, we can’t wait to amplify your voice and support your growth!
In anticipation of making our 2021 Holiday Gift Guide as awesome as can be, we’re rallying together our best connections & resources to generate as much buzz & awareness surrounding our event as possible and adding value wherever we can to help increase your brand’s online visibility this holiday season.
(with even more to be announced soon!)
Audree López – Audree is a Fashion Stylist & Editor based in New York City who has experience with creating beautiful, editorial digital magazines (see for yourself). Audree is joining our Holiday Gift Guide team as our Creative/Art Director and we cannot wait to share her magic & vision with you this holiday season!
Wini Lao – Wini is a New York City-based brand photographer and stop motion artist who champions purpose-driven brands and entrepreneurs. Her ultimate goal is to help brands (big, small, and personal) amplify their voices, which is why we couldn’t be more excited to work with Wini to capture original content & imagery for our Holiday Gift Guide from cover to cover!
Nina Jay – Nina is an expert in digital marketing. She has created a social media strategy and advertising plan for the Holiday Gift Guide to reach a larger audience. We’re dedicated to driving as much traffic as possible to our Holiday Gift Guide & Small Business Directory for the holidays, and this is an invaluable add!
We’re super excited to learn that you are interested in being featured!
The WAWO 2021 Holiday Gift Guide is launching on November 15th, 2021, will be promoted through December 31st, 2021, and is open to product & service-based businesses*.
*Spots for service-based businesses are extremely limited. If you are a service-based business, please fill out this specific application as rates and packages slightly differ from those being offered to product-based businesses.
We’re on a mission to make our Holiday Gift Guide as rewarding of an experience as possible for our featured brands and take great care in making sure there isn’t too much of an overlap in any given category.
+ purpose-driven with high-quality products, visuals & design
+ socially + environmentally conscious & responsible
We’d absolutely love to feature your business this holiday season!
Here’s how it works:
*If you are already a WAWO Directory or Sisterhood member, this bonus will be added to your current membership.
It is our goal to surprise you, delight you, and overdeliver where we can – and we’ve built these options around offering the very best experience and visibility opportunities to you that are currently exclusively available to brands participating in our 2021 Holiday Gift Guide.
For those who are interested in participating, but your current budget does now allow you to make the investment, we are currently seeking sponsorship that, if we secure, will allow us to offer spots to be featured on a scholarship basis. Sign up for our newsletter & follow us on Instagram for updates.
*If you know WAWO, you know our goal is to create visibility opportunities for women-owned brands. You know we love to support, inspire, and encourage women-owned brands, and we’re always here for you. We sincerely hope that you get more website traffic, likes, follows, sign-ups, and saves from participating in the WAWO Holiday Gift Guide.
We also hope you get lots of sales, but that’s not something we can promise. We understand making sales is important, and we want consumers to shop your brand, but generating sales from the pop-up is not something we can guarantee.
By applying for and participating in this Holiday Gift Guide, you understand and agree that an increase in traffic due to the pop-up and/or sales are not guaranteed.