About We Are Women Owned

We Are Women Owned

We are your go-to platform for discovering women-owned small businesses

We are live events + virtual pop-up shops featuring high-quality, purpose-driven brands

We are a warm, welcoming community for emerging entrepreneurs and creatives

We Discover. We Support. We Amplify.

We Are Women Owned. It's a

We Are Women Owned (or WAWO for short!) is dedicated to creating opportunities for women-owned businesses to gain visibility through the power of community and events.

Whether you're...

  • an emerging service-based or product-based entrepreneur seeking an encouraging community to help you learn + grow
  • an eCommerce maven or maker on a mission to get noticed by your dream customers
  • a values-led consumer looking for more ways to shop and support women-owned brands
Sisterhood group

...team WAWO has something just for you.

Your Go-To Platform for Discovering Women-Owned Businesses

We Are Women Owned is the go-to platform to discover, shop, and support small, women-owned businesses.

Diversity is the key to innovation, and you get it. You work hard for your money, and you want to make sure you’re spending it with ethical, high-quality brands. That’s exactly what you get when you shop the small businesses featured on We Are Women Owned.

WAWO is proud to feature product-based businesses, service-based businesses, and even non-profits. Each purpose-driven organization you’ll find in our directory has at least one female-identifying founder or owner, is socially-and-environmentally conscious, and is committed to a top-notch customer experience.

Ready to put your money where your values are?

Discover Women-Owned Brands

Virtual and In-Person Events + Pop-Up Shops

Are you a purpose-driven, socially-conscious, female-identifying maker, do-er, or curator? We Are Women Owned is on a mission to celebrate small (but mighty!) organizations like yours by helping you get seen and heard.

When you’re part of one of our in-person or virtual pop-up events, Team WAWO rallies together all of our best connections and resources to help you gain visibility, increase your brand awareness, and generate sales. We can’t wait to help amplify your voice and support your growth.

Join our email list to find out about future vending opportunities!

Sign Up Now

This is my first virtual Pop-Up and the most amazing event I’ve ever participated in! Never felt so connected & unified with other makers! Cant say enough good things about this experience!

The We Are Women Owned Network

As part of the WAWO Network, you’ll receive a brand listing in the WAWO Small Business Directory and membership in the WAWO Sisterhood.

The WAWO Directory is our carefully-curated destination for consumers and small business cheerleaders to discover – and fall in love with – women-owned small businesses. While the WAWO Sisterhood is the perfect place for you to cultivate a rich community of allies and experts.

Picture it: brand amplification and a caring community that has your back – all rolled into one dreamy membership!

Join the Network

I love the monthly meetings where we share our goals, challenges, and experiences. We’re all at different places in our experience so it’s really amazing to hear other femtrepreneur’s stories.

The WAWO Sisterhood membership community, our pop-ups (in-person & virtual), and all of our offerings are open to all female-identifying entrepreneurs & creatives.

Meet Lisa

Hi, Love! I’m Lisa Nicole Rosado, Founder, Chief Motivator, and Big Idea Generator of We Are Women Owned.

Virgo sun. INFP. Enneagram 2w3… or maybe 3w2. Personal assessment enthusiast (obviously). Winged liner expert. Proud Latina. Originally from The Bronx.

After a decade of working as a retail buyer in New York City, I struck out on my own to start a lifestyle blog, The Style Theory, and TST Collective, an online boutique.

Leaving my corporate job to follow my passion was exciting, but it was also lonely.

Lisa Nicole Rosado: Founder of We Are Women Owned

If you’re in search of a...

  • welcoming, uplifting space where you can feel comfortable being your whole self; where you can feel confident you’ll be seen, heard, and valued
  • community filled with purpose-driven women who share your values and understand your mission
  • place where you can go for conversation, connection, and expert advice
  • network of sisters that will help you unpack your struggles and celebrate your every win — for real

Then I hope you’ll check out the WAWO Network or join us for our next Virtual Pop-Up!

Helping you build a thriving life and business is truly my life’s work and greatest joy.

Let's Get Started

Ready to experience the power and transformation for yourself?

You’re brilliant and powerful just as you are. But we level up -- both as women and as business owners -- when we support each other.

We can get there faster together.