2023
WE ARE
WOMEN OWNED
HOLIDAY GIFT GUIDE
Ready to gain visibility, boost brand recognition, and get discovered by more of your dream customers this holiday season?
Increase your brand visibility this holiday season!
After the success of our last 3 virtual gift guides, WAWO is back to maximize our platforms, online presence, connections, and resources to support you in getting visible and generating even more brand awareness during the 2023 holiday shopping season.
That’s why we’re excited to announce that applications for our 2023 gift guide are officially open from now until Friday, September 1st!
The Details
The 2023 WAWO Holiday Gift Guide goes live on November 1, 2023 and will be promoted through December 31, 2023.
Applications are open to product-based businesses.
Requirements to apply
Your products must be available for purchase via an eCommerce platform (your website, Etsy, Society6, etc). We are unable to accept brands that sell exclusively through Instagram.
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Your business must be based in the US
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At least one of your founders or owners is woman-identifying
We Prioritize brands that
Are purpose-driven and socially + environmentally conscious
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Feature high-quality products, visuals, and design
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Committed to a top-notch customer experience
We’re on a mission to make our Holiday Gift Guide as rewarding as possible for our featured brands, which is why we take great care in making sure there isn’t too much of an overlap in any given category.
Investment $199
Tier 1
Includes:
- 1 product featured in roundup post alongside other brands in a common category
- brand name
- product name & price
- short product description + direct link to product featured
- special offer – if applicable
*brands supply their own product photography
Investment $299
Tier 2
Includes:
- 3 products featured in roundup post alongside other brands in a common category – products may all appear in one roundup or may be featured in different roundups – WAWO’s choice
- brand name
- product names & prices
- short product descriptions for each item + direct link to products featured
- special offer – if applicable
*brands supply their own product photography
Investment: $499
Tier 3
Includes:
- 5 products featured in roundup post alongside other brands in a common category – products may all appear in one roundup or may be featured in different roundups – WAWO’s choice
- brand name
- product names & prices
- short product descriptions for each item + direct link to products featured
- special offer – if applicable
*brands supply their own product photography
Ready to apply?
2023 WAWO Holiday Gift Guide!
Here’s how our simple, 5-step application process works:
1. Complete your application.
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2. If you’re accepted, respond with a “yes” to let us know you’re in. Then, sign your vendor agreement + waiver and submit payment to officially secure your spot.
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3. Complete and send in your Holiday Gift Guide intake form
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4. Once the draft for your feature is ready, we’ll send you a preview for your approval.
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5. Get excited for launch day! Keep an eye on your inbox for details.
By the Numbers: WAWO’s Stats
WAWO’s audience is made up of…
97.3% women
In the following age ranges:
- 25 – 34: 45%
- 35 – 44: 33%
- 45 – 54: 11%
- 18 – 24: 6%
- 55 – 64: 3%
- 65+: 1%
Living in the following countries:
- United States: 83%
- United Kingdom: 4%
- Canada: 4%
- Australia: 1%
- Mexico: 1%
Average monthly page views
Instagram followers
Email subscribers
Important Dates + Deadlines
August 28: Applications open for final time
September 1: Last day to apply
November 1: Launch day!
We can’t wait to amplify your voice and support your growth!
If you know WAWO, you know that we LOVE to support, inspire, and encourage women-owned brands. In fact, a huge part of our mission is to create visibility opportunities for brands like yours!
We sincerely hope that you will get more website traffic, likes, follows, sign-ups, and saves from participating in the WAWO Holiday Gift Guide (at the very least!).
By applying for and participating in this Holiday Gift Guide, you understand and agree that WAWO is unable to guarantee an increase in traffic and/or sales.
Apply Now