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2023
WE ARE
WOMEN OWNED
HOLIDAY GIFT GUIDE

Ready to gain visibility, boost brand recognition, and get discovered by more of your dream customers this holiday season?

Lisa and friends holding gifts from the gift guide

Increase your brand visibility this holiday season!

After the success of our last 3 virtual gift guides, WAWO is back to maximize our platforms, online presence, connections, and resources to support you in getting visible and generating even more brand awareness during the 2023 holiday shopping season.

That’s why we’re excited to announce that applications for our 2023 gift guide are officially open from now until Friday, September 1st!

The Details

The 2023 WAWO Holiday Gift Guide goes live on November 1, 2023 and will be promoted through December 31, 2023.

 

 

 Applications are open to product-based businesses.

Requirements to apply

Your products must be available for purchase via an eCommerce platform (your website, Etsy, Society6, etc). We are unable to accept brands that sell exclusively through Instagram.

Your business must be based in the US

At least one of your founders or owners is woman-identifying

 

 

We Prioritize brands that

Are purpose-driven and socially + environmentally conscious

Feature high-quality products, visuals, and design

Committed to a top-notch customer experience

Apply Here

We’re on a mission to make our Holiday Gift Guide as rewarding as possible for our featured brands, which is why we take great care in making sure there isn’t too much of an overlap in any given category.

I'm Ready to Apply
Gift guide products

Investment $199

Tier 1

Includes:

  • 1 product featured in roundup post alongside other brands in a common category
  • brand name
  • product name & price
  • short product description + direct link to product featured
  • special offer – if applicable

 

*brands supply their own product photography

Apply
Gift guide products purse

Investment $299

Tier 2

Includes:

  • 3 products featured in roundup post alongside other brands in a common category – products may all appear in one roundup or may be featured in different roundups – WAWO’s choice
  • brand name
  • product names & prices
  • short product descriptions for each item + direct link to products featured
  • special offer – if applicable

 

*brands supply their own product photography

Apply
Bitini spirits gift guide

Investment: $499

Tier 3

Includes:

  • 5 products featured in roundup post alongside other brands in a common category – products may all appear in one roundup or may be featured in different roundups – WAWO’s choice
  • brand name
  • product names & prices
  • short product descriptions for each item + direct link to products featured
  • special offer – if applicable

 

*brands supply their own product photography

Apply

Become a WAWO Holiday Gift Guide Sponsor

Includes a SPONSORED gift guide post with:

  • up to 10 products featured in dedicated gift guide roundup featuring only your brand
  • dedicated IG in-feed post
  • dedicated newsletter

*VERY LIMITED SPOTS AVAILABLE

Apply Now

Ready to apply?

We’d absolutely love to feature your business in the 

2023 WAWO Holiday Gift Guide!

 

Here’s how our simple, 5-step application process works:

 

1. Complete your application.
● 
2. If you’re accepted, respond with a “yes” to let us know you’re in. Then, sign your vendor agreement + waiver and submit payment to officially secure your spot.

3. Complete and send in your Holiday Gift Guide intake form

4. Once the draft for your feature is ready, we’ll send you a preview for your approval.

5. Get excited for launch day! Keep an eye on your inbox for details.

Gift guide dresses and bags

By the Numbers: WAWO’s Stats

WAWO’s audience is made up of…

97.3% women

In the following age ranges:

  • 25 – 34: 45%
  • 35 – 44: 33%
  • 45 – 54: 11%
  • 18 – 24: 6%
  • 55 – 64: 3%
  • 65+: 1%

Living in the following countries:

  • United States: 83%
  • United Kingdom: 4%
  • Canada: 4%
  • Australia: 1%
  • Mexico: 1%
10,000

Average monthly page views

53,000

Instagram followers

5,000

Email subscribers

Important Dates + Deadlines

August 28: Applications open for final time

September 1: Last day to apply

November 1: Launch day!

Take Me to the Application

We can’t wait to amplify your voice and support your growth!

If you know WAWO, you know that we LOVE to support, inspire, and encourage women-owned brands. In fact, a huge part of our mission is to create visibility opportunities for brands like yours!

We sincerely hope that you will get more website traffic, likes, follows, sign-ups, and saves from participating in the WAWO Holiday Gift Guide (at the very least!).

By applying for and participating in this Holiday Gift Guide, you understand and agree that WAWO is unable to guarantee an increase in traffic and/or sales.

Apply Now
Apply to be featured in the 2023 We Are Women Owned Holiday Gift GuideLEARN MORE HERE
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