We Are Women Owned

2022 Holiday Gift Guide

November 1st, 2022- December 31st, 2022

Apply Now

Ready to gain visibility, boost brand recognition, and get discovered by more of your dream customers this holiday season?


You’re in the right place!


After the success of last year’s first-ever digital, shoppable, magazine-style gift guide, WAWO is back to maximize our platforms, online presence, connections, and resources to support you in getting visible and generating even more brand awareness during the 2022 holiday shopping season.

That’s why we’re excited to announce that applications for our 2022 gift guide are officially open from now until Wednesday, June 15!


The Details

The 2022 WAWO Holiday Gift Guide goes live on November 1, 2022 and will be promoted through December 31, 2022. Applications are open to both product-based and service-based businesses.

Requirements to apply:

  • For product-based businesses: your products must be available for purchase via an eCommerce platform (your website, Etsy, Society6, etc). We are unable to accept brands that sell exclusively through Instagram.
  • Your business must be based in the US
  • At least one of your founders or owners is woman-identifying

Because of the limited space available, we prioritize brands that:

  • Are purpose-driven and socially + environmentally conscious
  • Feature high-quality products, visuals, and design
  • Committed to a top-notch customer experience

We’re on a mission to make our Holiday Gift Guide as rewarding as possible for our featured brands, which is why we take great care in making sure there isn’t too much of an overlap in any given category.



I love the mission and the way WAWO supports and lifts up minority-owned businesses. It's contagious!
- Kelsie, Driftless Style

See an example of the

WAWO Holiday Gift Guide in action


Want to get a feel for what we’re creating in 2022? Take a look at last year’s gorgeous gift guide!



2022 Holiday Gift Guide Pricing:

We’re thrilled to offer 4 gift guide tiers to choose from! Each tier comes with a variety of opportunities to increase your brand visibility:


*Already a member of the WAWO Network? This bonus will be added to your current membership.

Ready to apply?

We’d absolutely love to feature your business in the 2022 WAWO Holiday Gift Guide!

Here’s how our simple, 6-step application process works:

  1. Complete your application.
  2. If you’re accepted, respond with a “yes” to let us know you’re in. Then, sign your vendor agreement + waiver and submit payment to officially secure your spot.
  3. Complete and send in your Holiday Gift Guide & Directory intake forms within 48 hours (this is important because it’s what we use to plan your feature & create your Directory listing!).
  4. Ship the product(s) that will be featured in the Holiday Gift Guide to ensure they arrive before our scheduled photoshoot – we need to receive them before August 1st. Be sure to include a return label for products you’d like us to send back.
  5. Once the draft for your feature is ready, we’ll send you a preview for your approval. Please submit your changes within 24 hours.
  6. Get excited for launch day! Keep an eye on your inbox for details.




Did you have any big wins as a result of your participation in the WAWO Holiday Gift Guide? Yes – growth on social!
- Carla, eddys brand

Meet a few of the incredible women who are ready to make the 2022 Gift Guide an unforgettable experience for you

(with even more to be announced soon!)



Lisa Nicole Rosado – Lisa is the Founder, Lead Motivator, and Big Idea Generator of We Are Women Owned – the go-to platform to discover, shop, and support women-owned small businesses. WAWO would not be WAWO without Lisa (think of her as the world’s best big sister who just so happens to have flawless taste), and she’ll once again be nurturing the gift guide along its entire journey as our wonderful Editor-in-Chief.




Wini Lao – Wini is a New York City-based brand photographer and stop motion artist who champions purpose-driven brands and entrepreneurs. Her ultimate goal is to help brands (big, small, and personal) amplify their voices, which is why we couldn’t be more excited to welcome Wini back to capture original content & imagery for our 2022 Holiday Gift Guide!



Carly Eckerle-Turner – Carly is a Houston-based copywriter and strategist who specializes in writing personality-packed copy for conscientious brands that refuse to settle for the status quo. She could go on for days about how wonderful, amazing, beautiful, majestic, innovative, and exciting YOU are, which is why she’s back to help share your products and stories with the world for 2022. 🙂

What was your favorite part about being featured in the WAWO Holiday Gift Guide? Being surrounded by other women-owned businesses that are similar in aesthetics + values.
- Kelsie, Driftless Style

By the Numbers: WAWO’s Stats

WAWO’s audience is made up of…

97.3% women

In the following age ranges:

  • 25 – 34: 45%
  • 35 – 44: 33%
  • 45 – 54: 11%
  • 18 – 24: 6%
  • 55 – 64: 3%
  • 65+: 1%
Living in the following countries:

  • United States: 83%
  • United Kingdom: 4%
  • Canada: 4%
  • Australia: 1%
  • Mexico: 1%

Average monthly pageviews during holiday pop-up events


Average monthly page views outside of events


Instagram followers


Email subscribers


Important Dates + Deadlines

June 1: Applications open

June 15: Last day to apply

August 1: All products being photographed must be received at WAWO HQ

November 1: Launch day!


What was your favorite part about being featured in the WAWO Holiday Gift Guide? The beautiful photography and the purchases I gained from being part of the magazine.
- Ayesha, Beary Sensitive

We can’t wait to amplify your voice and support your growth!

In anticipation of making our 2022 Holiday Gift Guide as awesome as can be, we’re rallying together our best connections

and resources to generate as much buzz & awareness surrounding the gift guide as possible.

And yes – we’ll be adding value wherever we can to help you increase your brand’s online visibility for the coming holiday season.


Don’t forget: space is limited, and applications close on Wednesday, June 15!