You’re in the right place!
After the success of last year’s first-ever digital, shoppable, magazine-style gift guide, WAWO is back to maximize our platforms, online presence, connections, and resources to support you in getting visible and generating even more brand awareness during the 2022 holiday shopping season.
That’s why we’re excited to announce that applications for our 2022 gift guide are officially open from now until Wednesday, June 15!
The 2022 WAWO Holiday Gift Guide goes live on November 1, 2022 and will be promoted through December 31, 2022. Applications are open to both product-based and service-based businesses.
Because of the limited space available, we prioritize brands that:
We’re on a mission to make our Holiday Gift Guide as rewarding as possible for our featured brands, which is why we take great care in making sure there isn’t too much of an overlap in any given category.
Want to get a feel for what we’re creating in 2022? Take a look at last year’s gorgeous gift guide!
We’re thrilled to offer 4 gift guide tiers to choose from! Each tier comes with a variety of opportunities to increase your brand visibility:
*Already a member of the WAWO Network? This bonus will be added to your current membership.
We’d absolutely love to feature your business in the 2022 WAWO Holiday Gift Guide!
Here’s how our simple, 6-step application process works:
(with even more to be announced soon!)
Lisa Nicole Rosado – Lisa is the Founder, Lead Motivator, and Big Idea Generator of We Are Women Owned – the go-to platform to discover, shop, and support women-owned small businesses. WAWO would not be WAWO without Lisa (think of her as the world’s best big sister who just so happens to have flawless taste), and she’ll once again be nurturing the gift guide along its entire journey as our wonderful Editor-in-Chief.
Wini Lao – Wini is a New York City-based brand photographer and stop motion artist who champions purpose-driven brands and entrepreneurs. Her ultimate goal is to help brands (big, small, and personal) amplify their voices, which is why we couldn’t be more excited to welcome Wini back to capture original content & imagery for our 2022 Holiday Gift Guide!
Carly Eckerle-Turner – Carly is a Houston-based copywriter and strategist who specializes in writing personality-packed copy for conscientious brands that refuse to settle for the status quo. She could go on for days about how wonderful, amazing, beautiful, majestic, innovative, and exciting YOU are, which is why she’s back to help share your products and stories with the world for 2022. 🙂
WAWO’s audience is made up of…
|In the following age ranges:
||Living in the following countries:
Average monthly pageviews during holiday pop-up events
Average monthly page views outside of events
June 1: Applications open
June 15: Last day to apply
August 1: All products being photographed must be received at WAWO HQ
November 1: Launch day!
In anticipation of making our 2022 Holiday Gift Guide as awesome as can be, we’re rallying together our best connections
and resources to generate as much buzz & awareness surrounding the gift guide as possible.
And yes – we’ll be adding value wherever we can to help you increase your brand’s online visibility for the coming holiday season.
Don’t forget: space is limited, and applications close on Wednesday, June 15!
If you know WAWO, you know that we LOVE to support, inspire, and encourage women-owned brands. In fact, a huge part of our mission is to create visibility opportunities for brands like yours!
We sincerely hope that you will get more website traffic, likes, follows, sign-ups, and saves from participating in the WAWO Holiday Gift Guide (at the very least!).
We also hope you get lots of sales, but that’s not something we can promise. We understand making sales is important, and we want consumers to shop your brand – that’s why we’re doing everything in our power to send them your way! But generating sales from the pop-up is just not something we can guarantee.
By applying for and participating in this Holiday Gift Guide, you understand and agree that WAWO is unable to guarantee an increase in traffic and/or sales.